Google Ads Performance ReportAds Report

Results vs targets (cumulative)

Calculated from cumulative totals against the targets set at the start of the test

• Cost per click (CPC)Lower is better
  ฿37.34Target ≤ ฿40
  Pass
• Click rate (CTR)Does the ad match what people search?
  9.7%Target ≥ 5%
  Pass
• Book Now rate per clickDoes the page make people want to book?
  27.0%Target ≥ 10%
  Pass

Recommended next steps

Based on cumulative totals since the campaign started

1. Results pass the targets: consider scaling the test to gather more data, judged together with real bookings.

Daily budget (per day, not cumulative)

The budget set for each day, next to what was actually spent that day. "Possible maximum" is the most Google may spend on that day (up to 2x the daily budget when search demand is high); the monthly average stays within budget.

Daily results vs targets (separate from cumulative)

Each day is judged by the same targets. Use it to see how each day went; it does not decide the test (one day has few clicks, so it is often "Too early").

Daily clicks

People who clicked through to the website each day (impressions trend is in the cards above)

Daily spend

Bars = spend per day

Daily click rate (CTR)

Dashed line = 5% target (good)

Customer journey: from ad view to Book Now click

Shows where customers drop off the most

Clicks by hour (New Zealand time)

Ads run 10:00–20:30 NZ time (04:00–14:30 Thai time inside Google Ads)

Devices people use to reach the ad

Bar = clicks; small text = CTR and cost per click (CPC) for each device

• Mobile201 CTR 9.6% · CPC ฿35
• Desktop10 CTR 18.9% · CPC ฿79
• Tablet0 CTR 0.0% · CPC ฿0

Keywords with the most clicks

Longer bar = more clicks

1. 1thai massagephrase410358.5%฿34฿1,201.5511
2. 2relaxing massage near mephrase507336.5%฿38฿1,267.143
3. 3relaxation massage aucklandphrase2222410.8%฿37฿877.892
4. 4relaxation massagephrase189179.0%฿34฿572.844
5. 5calista thai massageexact691724.6%฿33฿557.4212
6. 6calista thai massagephrase42819.0%฿34฿270.042
7. 7thai massage near meexact55610.9%฿32฿189.971
8. 8couples massage aucklandphrase50612.0%฿37฿220.143
9. 9deep tissue massage aucklandexact22522.7%฿37฿186.633
10. 10thai massage remueraphrase13538.5%฿33฿166.194

Ad change log

• 2026-11-04Changed bidding from Maximize Conversions back to Maximize Clicks with a max CPC of THB 50 (budget unchanged at THB 550/day), because Maximize Conversions had no CPC cap, average CPC rose to ~THB 63 and the budget was exhausted by ~09:00.
• 2026-11-03Added 7 campaign-level phrase negative keywords: asmr, soapy, male to male, lymphatic, hilot, waiheke, dunedin, per user instruction (off-service searches)
• 2026-11-03Changed bid strategy from Maximize Clicks (with CPC cap) to Maximize Conversions at the user's request, 3 Nov 2026 (campaign goals: outbound click/Book Now, appointment, contact). Verified after reload.
• 2026-11-03Added 3 phrase-match keywords to ad group Massage Services - Auckland at the user's request, 3 Nov 2026, after a Keyword Planner check (Auckland): "calista massage" (10/mo, brand), "couples massage newmarket" (10), "thai massage couples" (30). Status: pending review.
• 2026-11-03Added 3 phrase-match keywords to ad group Massage Services - Auckland at the user's request, 3 Nov 2026, after a Keyword Planner check (Auckland): "calista massage" (10/mo, brand), "couples massage newmarket" (10), "thai massage couples" (30). Status: pending review. Terms with no search-volume data were not added.