Google Ads Performance ReportAds Report

Calista Thai Massage • Search campaign - Auckland

Today7 days14 days30 days
→
⬇ Export report

Selected period: 2026-10-07 → 2026-11-05

Summary CSVDaily CSVHourly CSVDevices CSVKeywords CSVSearch terms CSVShop-recorded bookings CSVEverything JSONAPI docs →
ไทยEN
CampaignCalista Thai Massage - Search - AucklandEnabledToday: 2026-11-05Showing: 2026-10-07 → 2026-11-05
Needs attention

Running, but a few things should be tuned for better results.

In short

Cumulative results since the campaign startedAll-time totals from the first day to the selected date; they do not change with the date range.

Search words that work

Words that work29
Best word right nowcalista thai massage

See details per word ↓

Key metrics

Impressions
2,295
Times your ad was shown
Last 30-day trend▲ Rising
Clicks to website
220
People who clicked the ad to your site
Last 30-day trend▲ Rising
Click rate (CTR)
9.6%
Clicks ÷ impressions. Higher = ad matches intent
Last 30-day trend▲ Rising
Cost per click
฿37.30
Spend ÷ clicks
Last 30-day trend▲ Rising
Spend
฿8,206.05
Money actually spent (THB)
Last 30-day trend▲ Rising
Book Now clicks (interest)
60
People who pressed Book Now on the site
Last 30-day trend▲ Rising
Book Now rate per click
27.3%
Book Now clicks ÷ clicks
Last 30-day trend▲ Rising
Cost per Book Now click
฿136.77
Spend ÷ Book Now clicks
Last 30-day trend▲ Rising

Invalid clicks

Invalid clicks
0
Clicks Google filtered out as invalid (bots / accidental repeats); not charged
Last 30-day trendNo data yet
Invalid click rate
0.0%
Invalid ÷ (valid clicks + invalid)
Last 30-day trendNo data yet

Phone calls

Call Now clicks
1
People who tapped Call Now on the site after an ad click
Last 30-day trend▲ Rising
Call Now rate per click
0.5%
Call Now clicks ÷ clicks
Last 30-day trend▲ Rising
Cost per Call Now click
฿8,206.05
Spend ÷ Call Now clicks
Daily trendNo data yet

Where the calls came from (selected range)

Hour (NZ time)

10:001

Device

mobile1

Keyword

relaxing massage near me1

Performance by ad (selected range)

Ad (headlines)Impr.ClicksCostBookCallCost/call
Thai Massage Auckland | Remuera, Auckland | Book Your Massage Today
Massage Services - Auckland · #828384435051		1,700160฿5,975.18420—
Book Your Thai Massage Now | Book Online in Seconds | Reserve Your Massage Today
Massage Services - Auckland · #829703216577		55756฿2,096.30201฿2,096
Thai Massage Auckland | Remuera, Auckland | Book Your Massage Today
Thai Massage Near Me · #829714658795		374฿134.5710—

Where clicks came from (selected range)

City

ClicksBookCall
Auckland,Auckland,Auckland208631
Warkworth,Auckland100
Waiuku,Auckland100
Kumeu,Auckland000
Wellsford,Auckland000
Riverhead,Auckland000
Wainui,Auckland000
Whitford,Auckland000
Kingseat,Auckland000
Pukekohe000

Postal code

ClicksBookCall
1010,Auckland42110
2022,Auckland1050
1061,Auckland700
0632,Auckland511
1071,Auckland410
1072,Auckland410
2013,Auckland410
1011,Auckland410
1041,Auckland410
2014,Auckland410

From Google Ads (the user's actual location at click). Top 10 shown; per-area numbers are still too small to act on.

How reliable are these numbers220 / 20 clicks
Enough clicks for a first assessment.

Cumulative trend

Total clicks

People who clicked through, in total

Total spend

Money spent in total

Total Book Now clicks

People who pressed Book Now, in total

Cost per Book click (running)

Total spend ÷ total Book Now clicks; lower is better (0 until the first click).

Why so few impressions

Only 16 of 16 words have appeared. The rest probably do not have enough searches yet, so volume is low. No fault stopping the ads was found.

Test results and next steps

Results vs targets (cumulative)

Calculated from cumulative totals against the targets set at the start of the test

  • Cost per click (CPC)Lower is better
    ฿37.30Target ≤ ฿40
    Pass
  • Click rate (CTR)Does the ad match what people search?
    9.6%Target ≥ 5%
    Pass
  • Book Now rate per clickDoes the page make people want to book?
    27.3%Target ≥ 10%
    Pass

Recommended next steps

Based on cumulative totals since the campaign started

  1. Results pass the targets: consider scaling the test to gather more data, judged together with real bookings.

Daily budget (per day, not cumulative)

The budget set for each day, next to what was actually spent that day. "Possible maximum" is the most Google may spend on that day (up to 2x the daily budget when search demand is high); the monthly average stays within budget.

DateBudgetPossible max / daySpent
5 Nov · in progress฿550฿1,100฿328.01
4 Nov฿550฿1,100฿571.59
3 Nov฿550฿1,100฿583.04
2 Nov฿550฿1,100฿562.69
1 Nov฿300฿600฿315.24
31 Oct฿600฿1,200฿808.05
30 Oct฿600฿1,200฿991.63
29 Oct฿500฿1,000฿480.96
28 Oct฿700฿1,400฿807.64
27 Oct฿700฿1,400฿667.91

Daily results vs targets (separate from cumulative)

Each day is judged by the same targets. Use it to see how each day went; it does not decide the test (one day has few clicks, so it is often "Too early").

DateCPC (≤ ฿40)CTR (≥ 5%)Book rate (≥ 10%)
26 Oct฿42.14 Not yet6.8% Pass41.7% Pass
25 Oct฿24.06 Pass5.2% Pass33.3% Pass
24 Oct฿21.61 Pass15.7% Pass62.5% Pass
23 Oct฿25.93 Pass10.9% Pass0.0% Not yet
22 Oct฿18.62 Pass13.2% Pass28.6% Pass
21 Oct฿25.21 Pass8.3% Pass50.0% Pass
20 Oct฿27.69 Pass11.1% Pass16.7% Pass
19 Oct฿165.79 Too early15.4% Too early25.0% Too early

What to fix and what to do next

Needs fixing (by priority)

Keyword "couples massage" spent ฿221 with no booking interest
6 clicks, no Book Now or booking.
Do this: Check this keyword's Search terms; add negatives if off-target, or pause it if on-target but not working.

Working well (keep it)

Strong click rate 9.6%
People who see the ad click at a healthy rate; ad copy and keywords match.
Do this: Keep the current ad copy; avoid frequent edits.
Cost per click is in range ฿37
Within the guideline.
Best keywords: "thai massage remuera", "calista thai massage", "deep tissue massage auckland"
Click rate above 5%.
Do this: Use them as a guide for headlines and add similar terms.
Best hours for clicks (NZ time): 14:00, 11:00, 13:00
Customers search and click most at these times.
Do this: Collect two weeks of data before changing the schedule.

Notes and context

9 keywords have no impressions
Probably low search volume (e.g. hot stone 10-100 searches a month).
Do this: No rush, but if still unused after 30 days, merge or remove.
Searches that got clicks but no booking interest
  • "massage auckland" (4 clicks, ฿129)
  • "full body massage auckland" (4 clicks, ฿180)
  • "couples massage" (2 clicks, ฿76)
  • "foot massage near me" (2 clicks, ฿73)
  • "foot massage" (2 clicks, ฿75)
Do this: If a term is unrelated to your services, add it as a negative keyword right away.
7 ad edit(s) in the last 3 days
  • 4 Nov: Changed bidding from Maximize Conversions back to Maximize Clicks with a max CPC of THB 50 (budget unchange...
  • 3 Nov: Added 7 campaign-level phrase negative keywords: asmr, soapy, male to male, lymphatic, hilot, waiheke, dunedin
  • 3 Nov: Changed bid strategy from Maximize Clicks (with CPC cap) to Maximize Conversions at the user's request, 3 N...
  • 3 Nov: Added 3 phrase-match keywords to ad group Massage Services - Auckland at the user's request, 3 Nov 2026
  • 3 Nov: Added 3 phrase-match keywords to ad group Massage Services - Auckland at the user's request, 3 Nov 2026
  • and 2 more (see the change log)
Do this: Results after edits take time to build up; wait 2-3 days of data before concluding.

Running totals up to today

Daily clicks

People who clicked through to the website each day (impressions trend is in the cards above)

Daily spend

Bars = spend per day

Daily click rate (CTR)

Dashed line = 5% target (good)

Customer journey: from ad view to Book Now click

Shows where customers drop off the most

Saw the ad
2,295
Clicked to site
220
9.6%
Pressed Book Now
60
27.3%

Clicks by hour (New Zealand time)

Ads run 10:00–20:30 NZ time (04:00–14:30 Thai time inside Google Ads)

Devices people use to reach the ad

Bar = clicks; small text = CTR and cost per click (CPC) for each device

  • Mobile210 CTR 9.5% · CPC ฿35
  • Desktop10 CTR 18.2% · CPC ฿79
  • Tablet0 CTR 0.0% · CPC ฿0

Keywords with the most clicks

Longer bar = more clicks

219Clicks from keywords
฿37.31Average cost per click
9.6%Click rate (CTR)
60Book Now clicks
KeywordShare of clicksImpr.ClicksCTRCPCCostBook
  1. 1thai massagephrase476449.2%฿45฿1,989.2413
  2. 2relaxing massage near mephrase578386.6%฿37฿1,424.314
  3. 3relaxation massage aucklandphrase299299.7%฿35฿1,011.562
  4. 4relaxation massagephrase211199.0%฿34฿644.475
  5. 5calista thai massageexact701825.7%฿33฿590.5113
  6. 6thai massage near meexact771013.0%฿29฿286.951
  7. 7calista thai massagephrase43818.6%฿34฿270.042
  8. 8couples massagephrase7068.6%฿37฿220.950
  9. 9couples massage aucklandphrase53611.3%฿37฿220.143
  10. 10deep tissue massage aucklandexact24520.8%฿37฿186.633

Details

Search words that work well

Words people searched before seeing and clicking the ad, ranked by how many pressed Book Now. Numbers are totals from the start of the campaign to the selected date.

1Total since start

KeywordClicksSpendBook clicksCost per Book clickResult
Total213฿7,950.9760฿133
calista thai massage18฿590.5113฿45Good
thai massage44฿1,989.2413฿159Good
relaxation massage19฿644.475฿129Good
relaxing massage near me38฿1,424.314฿356Good
thai massage remuera5฿166.194฿42Good
hot stone massage auckland2฿57.064฿14Good
couples massage auckland6฿220.143฿73Good
couples massage near me4฿137.403฿46Good
deep tissue massage auckland5฿186.633฿75Good
relaxation massage auckland29฿1,011.562฿506Good
2Daily view (only days with clicks or Book Now) — tap to open
DateKeywordImpr.ClicksSpendBook clicks
5 NovDay total (6)1009฿328.013
couples massage92฿80.930
relaxing massage near me292฿79.770
relaxation massage202฿71.631
calista thai massage11฿33.091
relaxation massage auckland231฿32.140
thai massage181฿30.451
4 NovDay total (6)409฿571.590
relaxation massage auckland163฿161.070
thai massage couples12฿157.680
relaxing massage near me121฿82.720
massage mount eden21฿70.500
couples massage newmarket11฿52.490
relaxation massage81฿47.130
3 NovDay total (9)14617฿583.044
relaxing massage near me354฿139.221
thai massage333฿101.340
relaxation massage192฿75.610
couples massage auckland52฿74.260
calista thai massage102฿73.680
calista thai massage51฿36.191
relaxation massage auckland301฿34.790
thai massage open now11฿30.891
thai massage near me81฿17.061
2 NovDay total (10)14916฿562.696
relaxation massage253฿104.712
relaxation massage auckland443฿95.010
relaxing massage near me322฿781
thai massage282฿67.281
couples massage auckland61฿41.281
thai massage remuera61฿40.520
thai massage near me51฿38.620
massage greenlane11฿38.050
thai massage newmarket11฿30.970
hot stone massage auckland11฿28.251
1 NovDay total (8)8611฿315.241
relaxing massage near me212฿67.720
thai massage142฿60.690
relaxation massage auckland312฿47.560
thai massage near me now11฿31.770
relaxation massage121฿30.820
thai massage remuera11฿28.540
couples massage21฿26.830
calista thai massage41฿21.311

What people actually searched

Search termImpr.ClicksSpendBook clicks
massage near me35024฿975.033
calista thai massage8424฿690.1716
thai massage near me10711฿341.412
calista thai376฿201.031
massage auckland504฿128.650
full body massage auckland174฿179.820
couples massage auckland303฿119.881
deep tissue massage auckland143฿129.123
couples massage292฿76.050
foot massage near me282฿72.850

Account and tracking status

Campaign status
Enabled
LIMITED
Ad status
Eligible (3 ads: Massage Services, new ad 28 Oct, Thai Massage Near Me)
Book Now tag (GTM)
✔ Working

Auto-pulled via Cloudflare Cron + Google Ads API (intra-day data may be partial; conversions = all_conversions for Book Now Click/Call Now Click only; balance, tag and ad status carried over)

Ad change log

  • 2026-10-27Paused and immediately re-enabled the "relaxing massage near me" keyword on 27 Oct 2026 ~06:07-06:08 Thai time (the user ordered that keywords with bookings must not be paused; final status Enabled)
  • 2026-10-27Added campaign-level exact-match negative [massage near me] at the user's request ~11:10 Thai time: the query spent THB 156 over 3 clicks since Oct 25 with no Book Now clicks. No keywords were paused.
  • 2026-10-27Switched bidding back to Maximize Clicks with a THB 60 max CPC cap at the user's request ~11:15 Thai time. Conversion goal remains Book Now Click.
  • 2026-10-27Raised the daily budget to THB 700 (from 500) at the user's request ~10:55 Thai time. Kept Maximize Conversions, since the goal is the most Book Now clicks.
  • 2026-10-27Added 7 campaign-level negative phrases at the user's request ~10:50 Thai time: north shore, howick, papatoetoe, chapel road, ayurvedic, price, prices — blocking out-of-area / off-service / price-shopping queries that spent money with no Book Now clicks.

Time conversion

Google Ads data uses Thai time (GMT+7). Converted to New Zealand time: now (until 4 Apr 2027) +6 hours, afterwards +5 hours.