Google Ads Performance ReportAds Report

Results vs targets (cumulative)

Calculated from cumulative totals against the targets set at the start of the test

• Cost per click (CPC)Lower is better
  ฿37.34Target ≤ ฿40
  Pass
• Click rate (CTR)Does the ad match what people search?
  9.7%Target ≥ 5%
  Pass
• Book Now rate per clickDoes the page make people want to book?
  27.0%Target ≥ 10%
  Pass

Recommended next steps

Based on cumulative totals since the campaign started

1. Results pass the targets: consider scaling the test to gather more data, judged together with real bookings.

Daily budget (per day, not cumulative)

The budget set for each day, next to what was actually spent that day. "Possible maximum" is the most Google may spend on that day (up to 2x the daily budget when search demand is high); the monthly average stays within budget.

Daily results vs targets (separate from cumulative)

Each day is judged by the same targets. Use it to see how each day went; it does not decide the test (one day has few clicks, so it is often "Too early").

Daily clicks

People who clicked through to the website each day (impressions trend is in the cards above)

Daily spend

Bars = spend per day

Daily click rate (CTR)

Dashed line = 5% target (good)

Customer journey: from ad view to Book Now click

Shows where customers drop off the most

Clicks by hour (New Zealand time)

Ads run 10:00–20:30 NZ time (04:00–14:30 Thai time inside Google Ads)

Devices people use to reach the ad

Bar = clicks; small text = CTR and cost per click (CPC) for each device

• Mobile201 CTR 9.6% · CPC ฿35
• Desktop10 CTR 18.9% · CPC ฿79
• Tablet0 CTR 0.0% · CPC ฿0

Keywords with the most clicks

Longer bar = more clicks

1. 1relaxation massage aucklandphrase205209.8%฿39฿772.202
2. 2relaxing massage near mephrase196157.7%฿39฿588.952
3. 3relaxation massagephrase1281310.2%฿36฿472.764
4. 4thai massagephrase152106.6%฿33฿332.961
5. 5calista thai massageexact361027.8%฿33฿3277
6. 6couples massage aucklandphrase39615.4%฿37฿220.143
7. 7thai massage near meexact48510.4%฿33฿163.341
8. 8calista thai massagephrase30413.3%฿33฿132.971
9. 9couples massagephrase28310.7%฿35฿105.570
10. 10thai massage remueraphrase10330.0%฿36฿108.601

Ad change log

• 2026-10-28Edited the new RSA (adId 829703216577) to focus on getting people to book, 28 Oct 2026 ~11:03 Thai time (15 headlines such as Book Your Thai Massage Now, Book Online in Seconds); Ad strength "Excellent"; the 2 existing ads were not touched (per Google Ads change history)
• 2026-10-28Removed the campaign-level negative "tuakau" at the user's request, 28 Oct 2026 ~11:35 Thai time (to keep the search term thai massage tuakau that produced a Book Now; reversible). Verified after reload: 95 negatives remain, "thai healing hands" still present, campaign still Eligible. Compare bookings with Fresha
• 2026-10-28Added 2 campaign-level phrase negatives at the user's request, 28 Oct 2026 ~11:25 Thai time: "tuakau" (town ~60 km from Auckland; 1 Book Now from the search term thai massage tuakau) and "thai healing hands" (competitor, 1 click THB 34, no Book Now). Total negatives 96, verified after reload, campaign still Eligible
• 2026-10-28Added a new RSA in the Massage Services - Auckland group (15 headlines / 4 descriptions, relaxation- and booking-focused, no prices/promotions) at the user's request, 28 Oct 2026 ~11:00 Thai time. Existing ads untouched. Status Enabled / under review, ad strength Good
• 2026-10-28Added 8 campaign-level negatives at the user's request, 28 Oct 2026 ~10:50 Thai time: "fans massage", "oasis thai massage", "origin thai massage", "remedy thai massage" (competitors), "ponsonby", "torbay", "mt albert" (out of area), [full body massage near me] (exact). Total negatives 94, verified after reload, campaign still Eligible (Learning)