Google Ads Performance ReportAds Report

Calista Thai Massage • Search campaign - Auckland

Today7 days14 days30 days
→
⬇ Export report

Selected period: 2026-10-30 → 2026-11-05

Summary CSVDaily CSVHourly CSVDevices CSVKeywords CSVSearch terms CSVShop-recorded bookings CSVEverything JSONAPI docs →
ไทยEN
CampaignCalista Thai Massage - Search - AucklandEnabledToday: 2026-11-05Showing: 2026-10-30 → 2026-11-05
Doing well

Overall results look good - keep the current approach.

In short

Cumulative results since the campaign startedAll-time totals from the first day to the selected date; they do not change with the date range.

Search words that work

Words that work30
Best word right nowcalista thai massage

See details per word ↓

Key metrics

Impressions
2,178
Times your ad was shown
Last 7-day trend▼ Falling
Clicks to website
211
People who clicked the ad to your site
Last 7-day trend▼ Falling
Click rate (CTR)
9.7%
Clicks ÷ impressions. Higher = ad matches intent
Last 7-day trend▼ Falling
Cost per click
฿37.34
Spend ÷ clicks
Last 7-day trend▼ Falling
Spend
฿7,878.04
Money actually spent (THB)
Last 7-day trend▼ Falling
Book Now clicks (interest)
57
People who pressed Book Now on the site
Last 7-day trend▼ Falling
Book Now rate per click
27.0%
Book Now clicks ÷ clicks
Last 7-day trend▼ Falling
Cost per Book Now click
฿138.21
Spend ÷ Book Now clicks
Last 7-day trend▲ Rising

Invalid clicks

Invalid clicks
0
Clicks Google filtered out as invalid (bots / accidental repeats); not charged
Last 7-day trendNo data yet
Invalid click rate
0.0%
Invalid ÷ (valid clicks + invalid)
Last 7-day trendNo data yet

Phone calls

Call Now clicks
1
People who tapped Call Now on the site after an ad click
Last 7-day trend● Steady
Call Now rate per click
0.5%
Call Now clicks ÷ clicks
Last 7-day trend● Steady
Cost per Call Now click
฿7,878.04
Spend ÷ Call Now clicks
Daily trendNo data yet

Where the calls came from (selected range)

Hour (NZ time)

10:001

Device

mobile1

Keyword

relaxing massage near me1

Performance by ad (selected range)

Ad (headlines)Impr.ClicksCostBookCallCost/call
Thai Massage Auckland | Remuera, Auckland | Book Your Massage Today
Massage Services - Auckland · #828384435051		59259฿2,165.22110—
Book Your Thai Massage Now | Book Online in Seconds | Reserve Your Massage Today
Massage Services - Auckland · #829703216577		40043฿1,635.25161฿1,635
Thai Massage Auckland | Remuera, Auckland | Book Your Massage Today
Thai Massage Near Me · #829714658795		61฿31.7700—

Where clicks came from (selected range)

City

ClicksBookCall
Auckland,Auckland,Auckland99271
Warkworth,Auckland100
Kumeu,Auckland000
Whitford,Auckland000
Kingseat,Auckland000
Wellsford,Auckland000
Pukekohe000
Dairy Flat,Auckland000
Riverhead,Auckland000
Clevedon,Auckland000

Postal code

ClicksBookCall
1010,Auckland2460
2022,Auckland640
1061,Auckland200
2024,Auckland210
1071,Auckland210
1011,Auckland200
2013,Auckland210
1041,Auckland200
2014,Auckland200
0632,Auckland101

From Google Ads (the user's actual location at click). Top 10 shown; per-area numbers are still too small to act on.

How reliable are these numbers211 / 20 clicks
Enough clicks for a first assessment.

Cumulative trend

Total clicks

People who clicked through, in total

Total spend

Money spent in total

Total Book Now clicks

People who pressed Book Now, in total

Cost per Book click (running)

Total spend ÷ total Book Now clicks; lower is better (0 until the first click).

Why so few impressions

Only 17 of 17 words have appeared. The rest probably do not have enough searches yet, so volume is low. No fault stopping the ads was found.

Test results and next steps

Results vs targets (cumulative)

Calculated from cumulative totals against the targets set at the start of the test

  • Cost per click (CPC)Lower is better
    ฿37.34Target ≤ ฿40
    Pass
  • Click rate (CTR)Does the ad match what people search?
    9.7%Target ≥ 5%
    Pass
  • Book Now rate per clickDoes the page make people want to book?
    27.0%Target ≥ 10%
    Pass

Recommended next steps

Based on cumulative totals since the campaign started

  1. Results pass the targets: consider scaling the test to gather more data, judged together with real bookings.

Daily budget (per day, not cumulative)

The budget set for each day, next to what was actually spent that day. "Possible maximum" is the most Google may spend on that day (up to 2x the daily budget when search demand is high); the monthly average stays within budget.

DateBudgetPossible max / daySpent
5 Nov · in progress฿550฿1,100฿0
4 Nov฿550฿1,100฿571.59
3 Nov฿550฿1,100฿583.04
2 Nov฿550฿1,100฿562.69
1 Nov฿300฿600฿315.24
31 Oct฿600฿1,200฿808.05
30 Oct฿600฿1,200฿991.63
29 Oct฿500฿1,000฿480.96
28 Oct฿700฿1,400฿807.64
27 Oct฿700฿1,400฿667.91

Daily results vs targets (separate from cumulative)

Each day is judged by the same targets. Use it to see how each day went; it does not decide the test (one day has few clicks, so it is often "Too early").

DateCPC (≤ ฿40)CTR (≥ 5%)Book rate (≥ 10%)
5 Nov— Too early0.0% Too early— Too early
4 Nov฿63.51 Not yet11.5% Pass0.0% Not yet
3 Nov฿34.30 Pass10.2% Pass23.5% Pass
2 Nov฿35.17 Pass9.0% Pass37.5% Pass
1 Nov฿28.66 Pass10.6% Pass9.1% Not yet
31 Oct฿33.67 Pass13.4% Pass29.2% Pass
30 Oct฿38.14 Pass8.9% Pass34.6% Pass
29 Oct฿34.35 Pass8.3% Pass21.4% Pass
28 Oct฿36.71 Pass10.3% Pass18.2% Pass
27 Oct฿39.29 Pass8.7% Pass23.5% Pass

What to fix and what to do next

Needs fixing (by priority)

Nothing yet

Working well (keep it)

Strong click rate 9.7%
People who see the ad click at a healthy rate; ad copy and keywords match.
Do this: Keep the current ad copy; avoid frequent edits.
Cost per click is in range ฿37
Within the guideline.
Best keywords: "thai massage remuera", "calista thai massage", "deep tissue massage auckland"
Click rate above 5%.
Do this: Use them as a guide for headlines and add similar terms.
Best hours for clicks (NZ time): 14:00, 13:00, 11:00
Customers search and click most at these times.
Do this: Collect two weeks of data before changing the schedule.

Notes and context

9 keywords have no impressions
Probably low search volume (e.g. hot stone 10-100 searches a month).
Do this: No rush, but if still unused after 30 days, merge or remove.
Searches that got clicks but no booking interest
  • "massage auckland" (4 clicks, ฿129)
  • "full body massage auckland" (4 clicks, ฿180)
  • "foot massage near me" (2 clicks, ฿73)
  • "foot massage" (2 clicks, ฿75)
  • "chinese massage near me" (2 clicks, ฿40)
Do this: If a term is unrelated to your services, add it as a negative keyword right away.
7 ad edit(s) in the last 3 days
  • 4 Nov: Changed bidding from Maximize Conversions back to Maximize Clicks with a max CPC of THB 50 (budget unchange...
  • 3 Nov: Added 7 campaign-level phrase negative keywords: asmr, soapy, male to male, lymphatic, hilot, waiheke, dunedin
  • 3 Nov: Changed bid strategy from Maximize Clicks (with CPC cap) to Maximize Conversions at the user's request, 3 N...
  • 3 Nov: Added 3 phrase-match keywords to ad group Massage Services - Auckland at the user's request, 3 Nov 2026
  • 3 Nov: Added 3 phrase-match keywords to ad group Massage Services - Auckland at the user's request, 3 Nov 2026
  • and 2 more (see the change log)
Do this: Results after edits take time to build up; wait 2-3 days of data before concluding.

Running totals up to today

Daily clicks

People who clicked through to the website each day (impressions trend is in the cards above)

Daily spend

Bars = spend per day

Daily click rate (CTR)

Dashed line = 5% target (good)

Customer journey: from ad view to Book Now click

Shows where customers drop off the most

Saw the ad
2,178
Clicked to site
211
9.7%
Pressed Book Now
57
27.0%

Clicks by hour (New Zealand time)

Ads run 10:00–20:30 NZ time (04:00–14:30 Thai time inside Google Ads)

Devices people use to reach the ad

Bar = clicks; small text = CTR and cost per click (CPC) for each device

  • Mobile201 CTR 9.6% · CPC ฿35
  • Desktop10 CTR 18.9% · CPC ฿79
  • Tablet0 CTR 0.0% · CPC ฿0

Keywords with the most clicks

Longer bar = more clicks

103Clicks from keywords
฿37.21Average cost per click
10.3%Click rate (CTR)
27Book Now clicks
KeywordShare of clicksImpr.ClicksCTRCPCCostBook
  1. 1relaxation massage aucklandphrase205209.8%฿39฿772.202
  2. 2relaxing massage near mephrase196157.7%฿39฿588.952
  3. 3relaxation massagephrase1281310.2%฿36฿472.764
  4. 4thai massagephrase152106.6%฿33฿332.961
  5. 5calista thai massageexact361027.8%฿33฿3277
  6. 6couples massage aucklandphrase39615.4%฿37฿220.143
  7. 7thai massage near meexact48510.4%฿33฿163.341
  8. 8calista thai massagephrase30413.3%฿33฿132.971
  9. 9couples massagephrase28310.7%฿35฿105.570
  10. 10thai massage remueraphrase10330.0%฿36฿108.601

Details

Search words that work well

Words people searched before seeing and clicking the ad, ranked by how many pressed Book Now. Numbers are totals from the start of the campaign to the selected date.

1Total since start

KeywordClicksSpendBook clicksCost per Book clickResult
Total210฿7,843.9157฿138
calista thai massage17฿557.4212฿46Good
thai massage43฿1,958.7912฿170Good
relaxing massage near me36฿1,344.544฿336Good
relaxation massage17฿572.844฿143Good
thai massage remuera5฿166.194฿42Good
hot stone massage auckland2฿57.064฿14Good
couples massage auckland6฿220.143฿73Good
couples massage near me4฿137.403฿46Good
deep tissue massage auckland5฿186.633฿75Good
relaxation massage auckland28฿979.422฿490Good
2Daily view (only days with clicks or Book Now) — tap to open
DateKeywordImpr.ClicksSpendBook clicks
30 OctDay total (10)25226฿991.639
relaxation massage auckland487฿291.282
calista thai massage146฿189.604
relaxation massage433฿126.611
relaxing massage near me563฿116.470
thai massage near me142฿78.740
couples massage101฿44.500
thai massage remuera21฿39.541
couples massage auckland141฿39.541
thai massage451฿39.540
calista thai massage61฿25.810

What people actually searched

Search termImpr.ClicksSpendBook clicks
massage near me13810฿416.672
calista thai massage348฿269.505
thai massage near me475฿163.341
calista thai294฿132.971
full body massage auckland134฿179.820
massage auckland332฿81.510
couples massage auckland122฿77.851
best couples massage auckland22฿71.551
sky city massage12฿61.641
thai massage for couples near me12฿157.680

Account and tracking status

Campaign status
Enabled
LIMITED
Ad status
Eligible (3 ads: Massage Services, new ad 28 Oct, Thai Massage Near Me)
Book Now tag (GTM)
✔ Working

Auto-pulled via Cloudflare Cron + Google Ads API (intra-day data may be partial; conversions = all_conversions for Book Now Click/Call Now Click only; balance, tag and ad status carried over)

Ad change log

  • 2026-10-29Removed negative keyword [massage near me] (restored previous state) per user rule: no change that could affect ad delivery or bookings
  • 2026-10-29Added campaign-level exact-match negative keyword [massage near me]: 7 days spent THB 490 on 12 clicks with 0 book clicks
  • 2026-10-29Added campaign-level phrase negative "fijian" at user's request (search term fijian massage near me: 1 click, not a service match). Verified it is in the list.
  • 2026-10-29Edited the new RSA (adId 829703216577) to add two Hot Stone headlines: "Hot Stone Massage Auckland" replacing "Ease Aches & Stress Today" and "Hot Stone Massage - Book Now" replacing "Tap Book Now - Relax Today", at the user's request on 29 Oct 2026 ~00:40 Thai time; Ad strength still Excellent; the main ad and the Near Me ad were not touched; reversible
  • 2026-10-29Reduced the daily budget from THB 700 to THB 500 at the user's request on 29 Oct 2026 ~00:30 Thai time; verified after reload that the campaign is still Eligible (Learning) (per Google Ads change history)

Time conversion

Google Ads data uses Thai time (GMT+7). Converted to New Zealand time: now (until 4 Apr 2027) +6 hours, afterwards +5 hours.