Google Ads Performance ReportAds Report

Calista Thai Massage • Search campaign - Auckland

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Selected period: 2026-10-07 → 2026-11-05

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ไทยEN
CampaignCalista Thai Massage - Search - AucklandEnabledToday: 2026-11-05Showing: 2026-10-07 → 2026-11-05
Needs attention

Running, but a few things should be tuned for better results.

In short

Cumulative results since the campaign startedAll-time totals from the first day to the selected date; they do not change with the date range.

Search words that work

Words that work29
Best word right nowcalista thai massage

See details per word ↓

Key metrics

Impressions
2,221
Times your ad was shown
Last 30-day trend▲ Rising
Clicks to website
212
People who clicked the ad to your site
Last 30-day trend▲ Rising
Click rate (CTR)
9.5%
Clicks ÷ impressions. Higher = ad matches intent
Last 30-day trend▲ Rising
Cost per click
฿37.36
Spend ÷ clicks
Last 30-day trend▲ Rising
Spend
฿7,919.64
Money actually spent (THB)
Last 30-day trend▲ Rising
Book Now clicks (interest)
57
People who pressed Book Now on the site
Last 30-day trend▲ Rising
Book Now rate per click
26.9%
Book Now clicks ÷ clicks
Last 30-day trend▲ Rising
Cost per Book Now click
฿138.94
Spend ÷ Book Now clicks
Last 30-day trend▲ Rising

Invalid clicks

Invalid clicks
0
Clicks Google filtered out as invalid (bots / accidental repeats); not charged
Last 30-day trendNo data yet
Invalid click rate
0.0%
Invalid ÷ (valid clicks + invalid)
Last 30-day trendNo data yet

Phone calls

Call Now clicks
1
People who tapped Call Now on the site after an ad click
Last 30-day trend▲ Rising
Call Now rate per click
0.5%
Call Now clicks ÷ clicks
Last 30-day trend▲ Rising
Cost per Call Now click
฿7,919.64
Spend ÷ Call Now clicks
Daily trendNo data yet

Where the calls came from (selected range)

Hour (NZ time)

10:001

Device

mobile1

Keyword

relaxing massage near me1

Performance by ad (selected range)

Ad (headlines)Impr.ClicksCostBookCallCost/call
Thai Massage Auckland | Remuera, Auckland | Book Your Massage Today
Massage Services - Auckland · #828384435051		1,671158฿5,903.13420—
Book Your Thai Massage Now | Book Online in Seconds | Reserve Your Massage Today
Massage Services - Auckland · #829703216577		51250฿1,881.94171฿1,882
Thai Massage Auckland | Remuera, Auckland | Book Your Massage Today
Thai Massage Near Me · #829714658795		374฿134.5710—

Where clicks came from (selected range)

City

ClicksBookCall
Auckland,Auckland,Auckland200601
Warkworth,Auckland100
Waiuku,Auckland100
Kumeu,Auckland000
Wellsford,Auckland000
Riverhead,Auckland000
Wainui,Auckland000
Whitford,Auckland000
Kingseat,Auckland000
Pukekohe000

Postal code

ClicksBookCall
1010,Auckland40100
2022,Auckland1050
1061,Auckland700
0632,Auckland401
1071,Auckland410
1072,Auckland410
2013,Auckland410
1011,Auckland410
1041,Auckland410
2014,Auckland410

From Google Ads (the user's actual location at click). Top 10 shown; per-area numbers are still too small to act on.

How reliable are these numbers212 / 20 clicks
Enough clicks for a first assessment.

Cumulative trend

Total clicks

People who clicked through, in total

Total spend

Money spent in total

Total Book Now clicks

People who pressed Book Now, in total

Cost per Book click (running)

Total spend ÷ total Book Now clicks; lower is better (0 until the first click).

Why so few impressions

Only 13 of 13 words have appeared. The rest probably do not have enough searches yet, so volume is low. No fault stopping the ads was found.

Test results and next steps

Results vs targets (cumulative)

Calculated from cumulative totals against the targets set at the start of the test

  • Cost per click (CPC)Lower is better
    ฿37.36Target ≤ ฿40
    Pass
  • Click rate (CTR)Does the ad match what people search?
    9.5%Target ≥ 5%
    Pass
  • Book Now rate per clickDoes the page make people want to book?
    26.9%Target ≥ 10%
    Pass

Recommended next steps

Based on cumulative totals since the campaign started

  1. Results pass the targets: consider scaling the test to gather more data, judged together with real bookings.

Daily budget (per day, not cumulative)

The budget set for each day, next to what was actually spent that day. "Possible maximum" is the most Google may spend on that day (up to 2x the daily budget when search demand is high); the monthly average stays within budget.

DateBudgetPossible max / daySpent
5 Nov · in progress฿550฿1,100฿41.60
4 Nov฿550฿1,100฿571.59
3 Nov฿550฿1,100฿583.04
2 Nov฿550฿1,100฿562.69
1 Nov฿300฿600฿315.24
31 Oct฿600฿1,200฿808.05
30 Oct฿600฿1,200฿991.63
29 Oct฿500฿1,000฿480.96
28 Oct฿700฿1,400฿807.64
27 Oct฿700฿1,400฿667.91

Daily results vs targets (separate from cumulative)

Each day is judged by the same targets. Use it to see how each day went; it does not decide the test (one day has few clicks, so it is often "Too early").

DateCPC (≤ ฿40)CTR (≥ 5%)Book rate (≥ 10%)
5 Nov฿41.60 Too early2.3% Too early0.0% Too early
4 Nov฿63.51 Not yet11.5% Pass0.0% Not yet
3 Nov฿34.30 Pass10.2% Pass23.5% Pass
2 Nov฿35.17 Pass9.0% Pass37.5% Pass
1 Nov฿28.66 Pass10.6% Pass9.1% Not yet
31 Oct฿33.67 Pass13.4% Pass29.2% Pass
30 Oct฿38.14 Pass8.9% Pass34.6% Pass
29 Oct฿34.35 Pass8.3% Pass21.4% Pass
28 Oct฿36.71 Pass10.3% Pass18.2% Pass
27 Oct฿39.29 Pass8.7% Pass23.5% Pass

What to fix and what to do next

Needs fixing (by priority)

Keyword "couples massage" spent ฿182 with no booking interest
5 clicks, no Book Now or booking.
Do this: Check this keyword's Search terms; add negatives if off-target, or pause it if on-target but not working.

Working well (keep it)

Strong click rate 9.5%
People who see the ad click at a healthy rate; ad copy and keywords match.
Do this: Keep the current ad copy; avoid frequent edits.
Cost per click is in range ฿37
Within the guideline.
Best keywords: "thai massage remuera", "calista thai massage", "deep tissue massage auckland"
Click rate above 5%.
Do this: Use them as a guide for headlines and add similar terms.
Best hours for clicks (NZ time): 14:00, 11:00, 13:00
Customers search and click most at these times.
Do this: Collect two weeks of data before changing the schedule.

Notes and context

9 keywords have no impressions
Probably low search volume (e.g. hot stone 10-100 searches a month).
Do this: No rush, but if still unused after 30 days, merge or remove.
Searches that got clicks but no booking interest
  • "massage auckland" (4 clicks, ฿129)
  • "full body massage auckland" (4 clicks, ฿180)
  • "couples massage" (2 clicks, ฿76)
  • "foot massage near me" (2 clicks, ฿73)
  • "foot massage" (2 clicks, ฿75)
Do this: If a term is unrelated to your services, add it as a negative keyword right away.
7 ad edit(s) in the last 3 days
  • 4 Nov: Changed bidding from Maximize Conversions back to Maximize Clicks with a max CPC of THB 50 (budget unchange...
  • 3 Nov: Added 7 campaign-level phrase negative keywords: asmr, soapy, male to male, lymphatic, hilot, waiheke, dunedin
  • 3 Nov: Changed bid strategy from Maximize Clicks (with CPC cap) to Maximize Conversions at the user's request, 3 N...
  • 3 Nov: Added 3 phrase-match keywords to ad group Massage Services - Auckland at the user's request, 3 Nov 2026
  • 3 Nov: Added 3 phrase-match keywords to ad group Massage Services - Auckland at the user's request, 3 Nov 2026
  • and 2 more (see the change log)
Do this: Results after edits take time to build up; wait 2-3 days of data before concluding.

Running totals up to today

Daily clicks

People who clicked through to the website each day (impressions trend is in the cards above)

Daily spend

Bars = spend per day

Daily click rate (CTR)

Dashed line = 5% target (good)

Customer journey: from ad view to Book Now click

Shows where customers drop off the most

Saw the ad
2,221
Clicked to site
212
9.5%
Pressed Book Now
57
26.9%

Clicks by hour (New Zealand time)

Ads run 10:00–20:30 NZ time (04:00–14:30 Thai time inside Google Ads)

Devices people use to reach the ad

Bar = clicks; small text = CTR and cost per click (CPC) for each device

  • Mobile202 CTR 9.5% · CPC ฿35
  • Desktop10 CTR 18.5% · CPC ฿79
  • Tablet0 CTR 0.0% · CPC ฿0

Keywords with the most clicks

Longer bar = more clicks

211Clicks from keywords
฿37.37Average cost per click
9.5%Click rate (CTR)
57Book Now clicks
KeywordShare of clicksImpr.ClicksCTRCPCCostBook
  1. 1thai massagephrase465439.2%฿46฿1,958.7912
  2. 2relaxing massage near mephrase553366.5%฿37฿1,344.544
  3. 3relaxation massage aucklandphrase284289.9%฿35฿979.422
  4. 4relaxation massagephrase195178.7%฿34฿572.844
  5. 5calista thai massageexact691724.6%฿33฿557.4212
  6. 6thai massage near meexact741013.5%฿29฿286.951
  7. 7calista thai massagephrase43818.6%฿34฿270.042
  8. 8couples massage aucklandphrase53611.3%฿37฿220.143
  9. 9couples massagephrase6957.2%฿36฿181.620
  10. 10deep tissue massage aucklandexact24520.8%฿37฿186.633

Details

Search words that work well

Words people searched before seeing and clicking the ad, ranked by how many pressed Book Now. Numbers are totals from the start of the campaign to the selected date.

1Total since start

KeywordClicksSpendBook clicksCost per Book clickResult
Total206฿7,703.8957฿135
calista thai massage17฿557.4212฿46Good
thai massage43฿1,958.7912฿170Good
relaxing massage near me36฿1,344.544฿336Good
relaxation massage17฿572.844฿143Good
thai massage remuera5฿166.194฿42Good
hot stone massage auckland2฿57.064฿14Good
couples massage auckland6฿220.143฿73Good
couples massage near me4฿137.403฿46Good
deep tissue massage auckland5฿186.633฿75Good
relaxation massage auckland28฿979.422฿490Good
2Daily view (only days with clicks or Book Now) — tap to open
DateKeywordImpr.ClicksSpendBook clicks
5 NovDay total (1)81฿41.600
couples massage81฿41.600
4 NovDay total (6)409฿571.590
relaxation massage auckland163฿161.070
thai massage couples12฿157.680
relaxing massage near me121฿82.720
massage mount eden21฿70.500
couples massage newmarket11฿52.490
relaxation massage81฿47.130
3 NovDay total (9)14617฿583.044
relaxing massage near me354฿139.221
thai massage333฿101.340
relaxation massage192฿75.610
couples massage auckland52฿74.260
calista thai massage102฿73.680
calista thai massage51฿36.191
relaxation massage auckland301฿34.790
thai massage open now11฿30.891
thai massage near me81฿17.061
2 NovDay total (10)14916฿562.696
relaxation massage253฿104.712
relaxation massage auckland443฿95.010
relaxing massage near me322฿781
thai massage282฿67.281
couples massage auckland61฿41.281
thai massage remuera61฿40.520
thai massage near me51฿38.620
massage greenlane11฿38.050
thai massage newmarket11฿30.970
hot stone massage auckland11฿28.251
1 NovDay total (8)8611฿315.241
relaxing massage near me212฿67.720
thai massage142฿60.690
relaxation massage auckland312฿47.560
thai massage near me now11฿31.770
relaxation massage121฿30.820
thai massage remuera11฿28.540
couples massage21฿26.830
calista thai massage41฿21.311

What people actually searched

Search termImpr.ClicksSpendBook clicks
couple massage101฿34.390
couples massage near me101฿34.433
lymphatic drainage massage auckland61฿39.950
male to male massage auckland51฿38.350
calista massage41฿34.121
massage mt roskill41฿39.540
remuera thai massage41฿24.252
thai massage north shore auckland41฿46.730
thai massage remuera41฿33.341
thai massage tuakau41฿34.891

Account and tracking status

Campaign status
Enabled
LIMITED
Ad status
Eligible (3 ads: Massage Services, new ad 28 Oct, Thai Massage Near Me)
Book Now tag (GTM)
✔ Working

Auto-pulled via Cloudflare Cron + Google Ads API (intra-day data may be partial; conversions = all_conversions for Book Now Click/Call Now Click only; balance, tag and ad status carried over)

Ad change log

  • 2026-10-29Removed negative keyword [massage near me] (restored previous state) per user rule: no change that could affect ad delivery or bookings
  • 2026-10-29Added campaign-level exact-match negative keyword [massage near me]: 7 days spent THB 490 on 12 clicks with 0 book clicks
  • 2026-10-29Added campaign-level phrase negative "fijian" at user's request (search term fijian massage near me: 1 click, not a service match). Verified it is in the list.
  • 2026-10-29Edited the new RSA (adId 829703216577) to add two Hot Stone headlines: "Hot Stone Massage Auckland" replacing "Ease Aches & Stress Today" and "Hot Stone Massage - Book Now" replacing "Tap Book Now - Relax Today", at the user's request on 29 Oct 2026 ~00:40 Thai time; Ad strength still Excellent; the main ad and the Near Me ad were not touched; reversible
  • 2026-10-29Reduced the daily budget from THB 700 to THB 500 at the user's request on 29 Oct 2026 ~00:30 Thai time; verified after reload that the campaign is still Eligible (Learning) (per Google Ads change history)

Time conversion

Google Ads data uses Thai time (GMT+7). Converted to New Zealand time: now (until 4 Apr 2027) +6 hours, afterwards +5 hours.