Doing well
Overall results look good - keep the current approach.
In short 1 Campaign status: Enabled (LIMITED) 2 Enough data for a first assessment (211 clicks). 3 The test review date has arrived. Cumulative results since the campaign started All-time totals from the first day to the selected date; they do not change with the date range.
Search words that work Key metrics 2,178
Times your ad was shown
Last 7-day trend ▼ Falling 211
People who clicked the ad to your site
Last 7-day trend ▼ Falling 9.7%
Clicks ÷ impressions. Higher = ad matches intent
Last 7-day trend ▼ Falling ฿37.34
Spend ÷ clicks
Last 7-day trend ▼ Falling ฿7,878.04
Money actually spent (THB)
Last 7-day trend ▼ Falling Book Now clicks (interest)
57
People who pressed Book Now on the site
Last 7-day trend ▼ Falling 27.0%
Book Now clicks ÷ clicks
Last 7-day trend ▼ Falling
฿138.21
Spend ÷ Book Now clicks
Invalid clicks 0
Clicks Google filtered out as invalid (bots / accidental repeats); not charged
Last 7-day trend No data yet 0.0%
Invalid ÷ (valid clicks + invalid)
Last 7-day trend No data yet Phone calls 1
People who tapped Call Now on the site after an ad click
0.5%
Call Now clicks ÷ clicks
฿7,878.04
Spend ÷ Call Now clicks
Where the calls came from (selected range) Keyword relaxing massage near me 1
Performance by ad (selected range) Ad (headlines) Impr. Clicks Cost Book Call Cost/call Thai Massage Auckland | Remuera, Auckland | Book Your Massage TodayMassage Services - Auckland · #828384435051 592 59 ฿2,165.22 11 0 — Book Your Thai Massage Now | Book Online in Seconds | Reserve Your Massage TodayMassage Services - Auckland · #829703216577 400 43 ฿1,635.25 16 1 ฿1,635 Thai Massage Auckland | Remuera, Auckland | Book Your Massage TodayThai Massage Near Me · #829714658795 6 1 ฿31.77 0 0 —
Where clicks came from (selected range) City Clicks Book Call Auckland,Auckland,Auckland 99 27 1 Warkworth,Auckland 1 0 0 Kumeu,Auckland 0 0 0 Whitford,Auckland 0 0 0 Kingseat,Auckland 0 0 0 Wellsford,Auckland 0 0 0 Pukekohe 0 0 0 Dairy Flat,Auckland 0 0 0 Riverhead,Auckland 0 0 0 Clevedon,Auckland 0 0 0
Postal code Clicks Book Call 1010,Auckland 24 6 0 2022,Auckland 6 4 0 1061,Auckland 2 0 0 2024,Auckland 2 1 0 1071,Auckland 2 1 0 1011,Auckland 2 0 0 2013,Auckland 2 1 0 1041,Auckland 2 0 0 2014,Auckland 2 0 0 0632,Auckland 1 0 1
From Google Ads (the user's actual location at click). Top 10 shown; per-area numbers are still too small to act on.
How reliable are these numbers 211 / 20 clicks
Enough clicks for a first assessment. Cumulative trend People who clicked through, in total
211
0 53 106 159 212 4 23 43 94 158 202 211 19 Oct 22 Oct 25 Oct 28 Oct 31 Oct 3 Nov 19 Oct Total clicks 4 20 Oct Total clicks 10 21 Oct Total clicks 16 22 Oct Total clicks 23 23 Oct Total clicks 29 24 Oct Total clicks 37 25 Oct Total clicks 43 26 Oct Total clicks 55 27 Oct Total clicks 72 28 Oct Total clicks 94 29 Oct Total clicks 108 30 Oct Total clicks 134 31 Oct Total clicks 158 1 Nov Total clicks 169 2 Nov Total clicks 185 3 Nov Total clicks 202 4 Nov Total clicks 211 5 Nov Total clicks 211 Money spent in total
฿7,878
฿0 ฿2,500 ฿5,000 ฿7,500 ฿10,000 ฿663 ฿1,111 ฿1,584 ฿3,565 ฿5,845 ฿7,306 ฿7,878 19 Oct 22 Oct 25 Oct 28 Oct 31 Oct 3 Nov 19 Oct Total spend ฿663 20 Oct Total spend ฿829 21 Oct Total spend ฿981 22 Oct Total spend ฿1,111 23 Oct Total spend ฿1,266 24 Oct Total spend ฿1,439 25 Oct Total spend ฿1,584 26 Oct Total spend ฿2,089 27 Oct Total spend ฿2,757 28 Oct Total spend ฿3,565 29 Oct Total spend ฿4,046 30 Oct Total spend ฿5,037 31 Oct Total spend ฿5,845 1 Nov Total spend ฿6,161 2 Nov Total spend ฿6,723 3 Nov Total spend ฿7,306 4 Nov Total spend ฿7,878 5 Nov Total spend ฿7,878 People who pressed Book Now, in total
57
0 15 30 45 60 1 7 14 27 46 57 57 19 Oct 22 Oct 25 Oct 28 Oct 31 Oct 3 Nov 19 Oct Total Book Now clicks 1 20 Oct Total Book Now clicks 2 21 Oct Total Book Now clicks 5 22 Oct Total Book Now clicks 7 23 Oct Total Book Now clicks 7 24 Oct Total Book Now clicks 12 25 Oct Total Book Now clicks 14 26 Oct Total Book Now clicks 19 27 Oct Total Book Now clicks 23 28 Oct Total Book Now clicks 27 29 Oct Total Book Now clicks 30 30 Oct Total Book Now clicks 39 31 Oct Total Book Now clicks 46 1 Nov Total Book Now clicks 47 2 Nov Total Book Now clicks 53 3 Nov Total Book Now clicks 57 4 Nov Total Book Now clicks 57 5 Nov Total Book Now clicks 57 Total spend ÷ total Book Now clicks; lower is better (0 until the first click).
฿138 ▲ max ฿663
฿0 ฿250 ฿500 ฿750 ฿1,000 ฿663 ฿159 ฿113 ฿132 ฿127 ฿128 ฿138 19 Oct 22 Oct 25 Oct 28 Oct 31 Oct 3 Nov 19 Oct Cost per Book click ฿663 20 Oct Cost per Book click ฿415 21 Oct Cost per Book click ฿196 22 Oct Cost per Book click ฿159 23 Oct Cost per Book click ฿181 24 Oct Cost per Book click ฿120 25 Oct Cost per Book click ฿113 26 Oct Cost per Book click ฿110 27 Oct Cost per Book click ฿120 28 Oct Cost per Book click ฿132 29 Oct Cost per Book click ฿135 30 Oct Cost per Book click ฿129 31 Oct Cost per Book click ฿127 1 Nov Cost per Book click ฿131 2 Nov Cost per Book click ฿127 3 Nov Cost per Book click ฿128 4 Nov Cost per Book click ฿138 5 Nov Cost per Book click ฿138 Why so few impressions Search words switched on 17 Of those, have appeared 17 Words paused 0 Ad hours 10:00–20:30 NZ time (04:00–14:30 Thai) Latest data pull 4 Nov, 23:27 Thai · 5 Nov, 05:27 NZ Only 17 of 17 words have appeared. The rest probably do not have enough searches yet, so volume is low. No fault stopping the ads was found.
Test results and next steps Results vs targets (cumulative) Calculated from cumulative totals against the targets set at the start of the test
Cost per click (CPC) Lower is better
฿37.34 Target ≤ ฿40
Pass Click rate (CTR) Does the ad match what people search?
9.7% Target ≥ 5%
Pass Book Now rate per click Does the page make people want to book?
27.0% Target ≥ 10%
Pass Recommended next steps Based on cumulative totals since the campaign started
Results pass the targets: consider scaling the test to gather more data, judged together with real bookings. Daily budget (per day, not cumulative) The budget set for each day, next to what was actually spent that day. "Possible maximum" is the most Google may spend on that day (up to 2x the daily budget when search demand is high); the monthly average stays within budget.
Date Budget Possible max / day Spent 4 Nov ฿550 ฿1,100 ฿571.59 3 Nov ฿550 ฿1,100 ฿583.04 2 Nov ฿550 ฿1,100 ฿562.69 1 Nov ฿300 ฿600 ฿315.24 31 Oct ฿600 ฿1,200 ฿808.05 30 Oct ฿600 ฿1,200 ฿991.63 29 Oct ฿500 ฿1,000 ฿480.96 28 Oct ฿700 ฿1,400 ฿807.64 27 Oct ฿700 ฿1,400 ฿667.91 26 Oct ฿500 ฿1,000 ฿505.64
Daily results vs targets (separate from cumulative) Each day is judged by the same targets. Use it to see how each day went; it does not decide the test (one day has few clicks, so it is often "Too early").
Date CPC (≤ ฿40) CTR (≥ 5%) Book rate (≥ 10%) 4 Nov ฿63.51 Not yet 11.5% Pass 0.0% Not yet 3 Nov ฿34.30 Pass 10.2% Pass 23.5% Pass 2 Nov ฿35.17 Pass 9.0% Pass 37.5% Pass 1 Nov ฿28.66 Pass 10.6% Pass 9.1% Not yet 31 Oct ฿33.67 Pass 13.4% Pass 29.2% Pass 30 Oct ฿38.14 Pass 8.9% Pass 34.6% Pass 29 Oct ฿34.35 Pass 8.3% Pass 21.4% Pass 28 Oct ฿36.71 Pass 10.3% Pass 18.2% Pass 27 Oct ฿39.29 Pass 8.7% Pass 23.5% Pass 26 Oct ฿42.14 Not yet 6.8% Pass 41.7% Pass
What to fix and what to do next Nothing yet
Strong click rate 9.7%
People who see the ad click at a healthy rate; ad copy and keywords match.
Do this: Keep the current ad copy; avoid frequent edits.
Cost per click is in range ฿37
Within the guideline.
Best keywords: "thai massage remuera", "calista thai massage", "deep tissue massage auckland"
Click rate above 5%.
Do this: Use them as a guide for headlines and add similar terms.
Best hours for clicks (NZ time): 14:00, 13:00, 11:00
Customers search and click most at these times.
Do this: Collect two weeks of data before changing the schedule.
9 keywords have no impressions
Probably low search volume (e.g. hot stone 10-100 searches a month).
Do this: No rush, but if still unused after 30 days, merge or remove.
Searches that got clicks but no booking interest
"massage auckland" (4 clicks, ฿129) "full body massage auckland" (4 clicks, ฿180) "foot massage near me" (2 clicks, ฿73) "foot massage" (2 clicks, ฿75) "chinese massage near me" (2 clicks, ฿40) Do this: If a term is unrelated to your services, add it as a negative keyword right away.
7 ad edit(s) in the last 3 days
4 Nov: Changed bidding from Maximize Conversions back to Maximize Clicks with a max CPC of THB 50 (budget unchange... 3 Nov: Added 7 campaign-level phrase negative keywords: asmr, soapy, male to male, lymphatic, hilot, waiheke, dunedin 3 Nov: Changed bid strategy from Maximize Clicks (with CPC cap) to Maximize Conversions at the user's request, 3 N... 3 Nov: Added 3 phrase-match keywords to ad group Massage Services - Auckland at the user's request, 3 Nov 2026 3 Nov: Added 3 phrase-match keywords to ad group Massage Services - Auckland at the user's request, 3 Nov 2026 and 2 more (see the change log) Do this: Results after edits take time to build up; wait 2-3 days of data before concluding.
Running totals up to today People who clicked through to the website each day (impressions trend is in the cards above)
0 125 250 375 500 19 Oct 22 Oct 25 Oct 28 Oct 31 Oct 3 Nov 19 Oct Clicks to website 4 20 Oct Clicks to website 10 21 Oct Clicks to website 16 22 Oct Clicks to website 23 23 Oct Clicks to website 29 24 Oct Clicks to website 37 25 Oct Clicks to website 43 26 Oct Clicks to website 55 27 Oct Clicks to website 72 28 Oct Clicks to website 94 29 Oct Clicks to website 108 30 Oct Clicks to website 134 31 Oct Clicks to website 158 1 Nov Clicks to website 169 2 Nov Clicks to website 185 3 Nov Clicks to website 202 4 Nov Clicks to website 211 5 Nov Clicks to website 211 Bars = spend per day
฿0 ฿2,500 ฿5,000 ฿7,500 ฿10,000 19 Oct 22 Oct 25 Oct 28 Oct 31 Oct 3 Nov 19 Oct Spend ฿663 20 Oct Spend ฿829 21 Oct Spend ฿981 22 Oct Spend ฿1,111 23 Oct Spend ฿1,266 24 Oct Spend ฿1,439 25 Oct Spend ฿1,584 26 Oct Spend ฿2,089 27 Oct Spend ฿2,757 28 Oct Spend ฿3,565 29 Oct Spend ฿4,046 30 Oct Spend ฿5,037 31 Oct Spend ฿5,845 1 Nov Spend ฿6,161 2 Nov Spend ฿6,723 3 Nov Spend ฿7,306 4 Nov Spend ฿7,878 5 Nov Spend ฿7,878 Dashed line = 5% target (good)
10% ▲ max 15%
0% 5% 10% 15% 20% Target 5% 15% 11% 10% 9% 10% 10% 10% 19 Oct 22 Oct 25 Oct 28 Oct 31 Oct 3 Nov 19 Oct Click rate (CTR) 15% 20 Oct Click rate (CTR) 13% 21 Oct Click rate (CTR) 11% 22 Oct Click rate (CTR) 11% 23 Oct Click rate (CTR) 11% 24 Oct Click rate (CTR) 12% 25 Oct Click rate (CTR) 10% 26 Oct Click rate (CTR) 9% 27 Oct Click rate (CTR) 9% 28 Oct Click rate (CTR) 9% 29 Oct Click rate (CTR) 9% 30 Oct Click rate (CTR) 9% 31 Oct Click rate (CTR) 10% 1 Nov Click rate (CTR) 10% 2 Nov Click rate (CTR) 10% 3 Nov Click rate (CTR) 10% 4 Nov Click rate (CTR) 10% 5 Nov Click rate (CTR) 10% Shows where customers drop off the most
Ads run 10:00–20:30 NZ time (04:00–14:30 Thai time inside Google Ads)
0 125 250 375 500 09:00 11:00 13:00 15:00 17:00 19:00 21:00 09:00 Clicks to website 0 Impressions 0 10:00 Clicks to website 22 Impressions 360 11:00 Clicks to website 25 Impressions 214 12:00 Clicks to website 18 Impressions 269 13:00 Clicks to website 26 Impressions 283 14:00 Clicks to website 29 Impressions 250 15:00 Clicks to website 17 Impressions 187 16:00 Clicks to website 22 Impressions 170 17:00 Clicks to website 17 Impressions 137 18:00 Clicks to website 20 Impressions 182 19:00 Clicks to website 8 Impressions 69 20:00 Clicks to website 7 Impressions 57 21:00 Clicks to website 0 Impressions 0 Bar = clicks; small text = CTR and cost per click (CPC) for each device
Mobile 201 CTR 9.6% · CPC ฿35 Desktop 10 CTR 18.9% · CPC ฿79 Tablet 0 CTR 0.0% · CPC ฿0 Longer bar = more clicks
103 Clicks from keywords
฿37.21 Average cost per click
10.3% Click rate (CTR)
27 Book Now clicks
Keyword Share of clicks Impr. Clicks CTR CPC Cost Book
1 relaxation massage auckland phrase 205 20 9.8% ฿39 ฿772.20 2 2 relaxing massage near me phrase 196 15 7.7% ฿39 ฿588.95 2 3 relaxation massage phrase 128 13 10.2% ฿36 ฿472.76 4 4 thai massage phrase 152 10 6.6% ฿33 ฿332.96 1 5 calista thai massage exact 36 10 27.8% ฿33 ฿327 7 6 couples massage auckland phrase 39 6 15.4% ฿37 ฿220.14 3 7 thai massage near me exact 48 5 10.4% ฿33 ฿163.34 1 8 calista thai massage phrase 30 4 13.3% ฿33 ฿132.97 1 9 couples massage phrase 28 3 10.7% ฿35 ฿105.57 0 10 thai massage remuera phrase 10 3 30.0% ฿36 ฿108.60 1
Details Search words that work well Words people searched before seeing and clicking the ad, ranked by how many pressed Book Now. Numbers are totals from the start of the campaign to the selected date.
1 Total since startKeyword Clicks Spend Book clicks Cost per Book click Result Total 210 ฿7,843.91 57 ฿138 calista thai massage 17 ฿557.42 12 ฿46 Good thai massage 43 ฿1,958.79 12 ฿170 Good relaxing massage near me 36 ฿1,344.54 4 ฿336 Good relaxation massage 17 ฿572.84 4 ฿143 Good thai massage remuera 5 ฿166.19 4 ฿42 Good hot stone massage auckland 2 ฿57.06 4 ฿14 Good couples massage auckland 6 ฿220.14 3 ฿73 Good couples massage near me 4 ฿137.40 3 ฿46 Good deep tissue massage auckland 5 ฿186.63 3 ฿75 Good relaxation massage auckland 28 ฿979.42 2 ฿490 Good
2 Daily view (only days with clicks or Book Now) — tap to openDate Keyword Impr. Clicks Spend Book clicks 4 Nov Day total (6) 40 9 ฿571.59 0 relaxation massage auckland 16 3 ฿161.07 0 thai massage couples 1 2 ฿157.68 0 relaxing massage near me 12 1 ฿82.72 0 massage mount eden 2 1 ฿70.50 0 couples massage newmarket 1 1 ฿52.49 0 relaxation massage 8 1 ฿47.13 0 3 Nov Day total (9) 146 17 ฿583.04 4 relaxing massage near me 35 4 ฿139.22 1 thai massage 33 3 ฿101.34 0 relaxation massage 19 2 ฿75.61 0 couples massage auckland 5 2 ฿74.26 0 calista thai massage 10 2 ฿73.68 0 calista thai massage 5 1 ฿36.19 1 relaxation massage auckland 30 1 ฿34.79 0 thai massage open now 1 1 ฿30.89 1 thai massage near me 8 1 ฿17.06 1 2 Nov Day total (10) 149 16 ฿562.69 6 relaxation massage 25 3 ฿104.71 2 relaxation massage auckland 44 3 ฿95.01 0 relaxing massage near me 32 2 ฿78 1 thai massage 28 2 ฿67.28 1 couples massage auckland 6 1 ฿41.28 1 thai massage remuera 6 1 ฿40.52 0 thai massage near me 5 1 ฿38.62 0 massage greenlane 1 1 ฿38.05 0 thai massage newmarket 1 1 ฿30.97 0 hot stone massage auckland 1 1 ฿28.25 1 1 Nov Day total (8) 86 11 ฿315.24 1 relaxing massage near me 21 2 ฿67.72 0 thai massage 14 2 ฿60.69 0 relaxation massage auckland 31 2 ฿47.56 0 thai massage near me now 1 1 ฿31.77 0 relaxation massage 12 1 ฿30.82 0 thai massage remuera 1 1 ฿28.54 0 couples massage 2 1 ฿26.83 0 calista thai massage 4 1 ฿21.31 1 31 Oct Day total (13) 173 24 ฿808.05 7 relaxation massage auckland 36 4 ฿142.49 0 relaxing massage near me 40 3 ฿104.82 0 relaxation massage 21 3 ฿87.88 1 calista thai massage 7 2 ฿79.90 1 couples massage near me 4 2 ฿68.67 3 couples massage auckland 10 2 ฿65.06 1 thai massage 15 2 ฿64.11 0 couples massage 6 1 ฿34.24 0 foot massage 4 1 ฿33.68 0 calista thai massage 6 1 ฿33.48 1 deep tissue massage 5 1 ฿33.29 0 deep tissue massage auckland 3 1 ฿31.51 0 thai massage near me 16 1 ฿28.92 0
What people actually searched Search term Impr. Clicks Spend Book clicks thai neck massage 2 1 ฿38.41 0 walk in massage dunedin 2 1 ฿42.79 1 $50 full body massage today 1 1 ฿37.10 1 asmr services near me 1 1 ฿30.82 0 calista thai massage remuera road remuera auckland 1 1 ฿40.52 0 couple massages near me 1 1 ฿34.24 0 couples massage newmarket 1 1 ฿52.49 0 couples massage package 1 1 ฿34.24 0 couples massage voucher 1 1 ฿26.83 0 deep tissue foot massage 1 1 ฿47.13 0
Account and tracking status Campaign status
Enabled
LIMITED
Ad status
Eligible (3 ads: Massage Services, new ad 28 Oct, Thai Massage Near Me)
Book Now tag (GTM)
✔ Working
Auto-pulled via Cloudflare Cron + Google Ads API (intra-day data may be partial; conversions = all_conversions for Book Now Click/Call Now Click only; balance, tag and ad status carried over)
Ad change log 2026-10-31 Reduced the daily budget (~22:45 Thai time) to THB 3002026-10-31 Re-enabled the campaign and ad groups (~22:23 Thai time)2026-10-31 Paused the campaign and its ad groups (Massage Services / Thai Massage Near Me) (~18:53 Thai time)2026-10-31 Paused 2 phrase-match keywords in Massage Services - Auckland (~15:15 Thai time)2026-10-31 Changed the campaign's standard conversion goals (~15:09 Thai time) to all 3: Book Now Click + Fresha Booking + Calls from adsTime conversion Google Ads data uses Thai time (GMT+7). Converted to New Zealand time: now (until 4 Apr 2027) +6 hours, afterwards +5 hours.
Data last updated: 4 Nov, 23:27 Thai · 5 Nov, 05:27 NZ Dates follow the Google Ads account time zone (Thai time), 30 Oct–5 Nov