Only 17 of 17 words have appeared. The rest probably do not have enough searches yet, so volume is low. No fault stopping the ads was found.
Test results and next steps
Results vs targets (cumulative)
Calculated from cumulative totals against the targets set at the start of the test
Cost per click (CPC)Lower is better
฿37.34Target ≤ ฿40
Pass
Click rate (CTR)Does the ad match what people search?
9.7%Target ≥ 5%
Pass
Book Now rate per clickDoes the page make people want to book?
27.0%Target ≥ 10%
Pass
Recommended next steps
Based on cumulative totals since the campaign started
Results pass the targets: consider scaling the test to gather more data, judged together with real bookings.
Daily budget (per day, not cumulative)
The budget set for each day, next to what was actually spent that day. "Possible maximum" is the most Google may spend on that day (up to 2x the daily budget when search demand is high); the monthly average stays within budget.
Date
Budget
Possible max / day
Spent
5 Nov · in progress
฿550
฿1,100
฿0
4 Nov
฿550
฿1,100
฿571.59
3 Nov
฿550
฿1,100
฿583.04
2 Nov
฿550
฿1,100
฿562.69
1 Nov
฿300
฿600
฿315.24
31 Oct
฿600
฿1,200
฿808.05
30 Oct
฿600
฿1,200
฿991.63
29 Oct
฿500
฿1,000
฿480.96
28 Oct
฿700
฿1,400
฿807.64
27 Oct
฿700
฿1,400
฿667.91
Daily results vs targets (separate from cumulative)
Each day is judged by the same targets. Use it to see how each day went; it does not decide the test (one day has few clicks, so it is often "Too early").
Date
CPC (≤ ฿40)
CTR (≥ 5%)
Book rate (≥ 10%)
5 Nov
—Too early
0.0%Too early
—Too early
4 Nov
฿63.51Not yet
11.5%Pass
0.0%Not yet
3 Nov
฿34.30Pass
10.2%Pass
23.5%Pass
2 Nov
฿35.17Pass
9.0%Pass
37.5%Pass
1 Nov
฿28.66Pass
10.6%Pass
9.1%Not yet
31 Oct
฿33.67Pass
13.4%Pass
29.2%Pass
30 Oct
฿38.14Pass
8.9%Pass
34.6%Pass
29 Oct
฿34.35Pass
8.3%Pass
21.4%Pass
28 Oct
฿36.71Pass
10.3%Pass
18.2%Pass
27 Oct
฿39.29Pass
8.7%Pass
23.5%Pass
What to fix and what to do next
Needs fixing (by priority)
Nothing yet
Working well (keep it)
Strong click rate 9.7%
People who see the ad click at a healthy rate; ad copy and keywords match.
Do this: Keep the current ad copy; avoid frequent edits.
Do this: Use them as a guide for headlines and add similar terms.
Best hours for clicks (NZ time): 14:00, 13:00, 11:00
Customers search and click most at these times.
Do this: Collect two weeks of data before changing the schedule.
Notes and context
9 keywords have no impressions
Probably low search volume (e.g. hot stone 10-100 searches a month).
Do this: No rush, but if still unused after 30 days, merge or remove.
Searches that got clicks but no booking interest
"massage auckland" (4 clicks, ฿129)
"full body massage auckland" (4 clicks, ฿180)
"foot massage near me" (2 clicks, ฿73)
"foot massage" (2 clicks, ฿75)
"chinese massage near me" (2 clicks, ฿40)
Do this: If a term is unrelated to your services, add it as a negative keyword right away.
7 ad edit(s) in the last 3 days
4 Nov: Changed bidding from Maximize Conversions back to Maximize Clicks with a max CPC of THB 50 (budget unchange...
3 Nov: Added 7 campaign-level phrase negative keywords: asmr, soapy, male to male, lymphatic, hilot, waiheke, dunedin
3 Nov: Changed bid strategy from Maximize Clicks (with CPC cap) to Maximize Conversions at the user's request, 3 N...
3 Nov: Added 3 phrase-match keywords to ad group Massage Services - Auckland at the user's request, 3 Nov 2026
3 Nov: Added 3 phrase-match keywords to ad group Massage Services - Auckland at the user's request, 3 Nov 2026
and 2 more (see the change log)
Do this: Results after edits take time to build up; wait 2-3 days of data before concluding.
Running totals up to today
Daily clicks
People who clicked through to the website each day (impressions trend is in the cards above)
Daily spend
Bars = spend per day
Daily click rate (CTR)
Dashed line = 5% target (good)
10%▲ max 15%
Customer journey: from ad view to Book Now click
Shows where customers drop off the most
Saw the ad
2,178
Clicked to site
211
9.7%
Pressed Book Now
57
27.0%
Clicks by hour (New Zealand time)
Ads run 10:00–20:30 NZ time (04:00–14:30 Thai time inside Google Ads)
Clicks to websiteImpressions
Devices people use to reach the ad
Bar = clicks; small text = CTR and cost per click (CPC) for each device
Mobile201 CTR 9.6% · CPC ฿35
Desktop10 CTR 18.9% · CPC ฿79
Tablet0 CTR 0.0% · CPC ฿0
Details
Search words that work well
Words people searched before seeing and clicking the ad, ranked by how many pressed Book Now. Numbers are totals from the start of the campaign to the selected date.
1Total since start
Keyword
Clicks
Spend
Book clicks
Cost per Book click
Result
Total
210
฿7,843.91
57
฿138
calista thai massage
8
฿270.04
2
฿135
Good
massage remuera
3
฿56.42
2
฿28
Good
thai massage near me
10
฿286.95
1
฿287
Good
thai massage near me
3
฿102.80
1
฿103
Good
thai massage open now
1
฿30.89
1
฿31
Good
couples massage
4
฿140.02
0
—
Good
foot massage near me
3
฿117.13
0
—
Good
deep tissue massage near me
2
฿82.32
0
—
Good
thai massage couples
2
฿157.68
0
—
Good
couples massage auckland
1
฿42.03
0
—
OK
2Daily view (only days with clicks or Book Now) — tap to open
Date
Keyword
Impr.
Clicks
Spend
Book clicks
No data in this period yet
What people actually searched
Search term
Impr.
Clicks
Spend
Book clicks
No data in this period yet
Account and tracking status
Campaign status
Enabled
LIMITED
Ad status
Eligible (3 ads: Massage Services, new ad 28 Oct, Thai Massage Near Me)
Book Now tag (GTM)
✔ Working
Auto-pulled via Cloudflare Cron + Google Ads API (intra-day data may be partial; conversions = all_conversions for Book Now Click/Call Now Click only; balance, tag and ad status carried over)
Ad change log
2026-11-01Removed conversion action 'Calls from ads' (0 conversions in 30 days) at the user's request; campaign, budget and bidding unchanged
2026-11-01Changed the Google Ads service account (calista-ads-reader) access from Read-only to Standard so it can add/remove IP exclusions
2026-11-01Added /ips page (Dashboard): unique IPs from the booking_clicks table (Supabase) with click counts; Ban = insert into ban_ip + block the IP on the campaign via the Google Ads API (IP exclusion, IPv4 only); Unban = remove the Ads IP exclusion + delete the ban_ip row; tested with test IP 203.0.113.5 (cleaned up) | deployed
2026-11-01Created new conversion "Calista - Call Now Click" (Contact / website) as instructed by the user: Primary, count = One, value ฿1, click-through 30 days | ctId 7884657024 | Label sb0RCICj2a8dEPTn9v5E | send_to AW-18519798772/sb0RCICj2a8dEPTn9v5E | the user will add the GTM tag themselves | no change to campaign/budget/keywords/ads
2026-10-31Set conversion counting to 'One' (1 per ad click) for Calista - Book Now Click (~22:47), Calls from ads (~22:56) and Calista - Fresha Booking (~22:56 Thai time)
Time conversion
Google Ads data uses Thai time (GMT+7). Converted to New Zealand time: now (until 4 Apr 2027) +6 hours, afterwards +5 hours.