Google Ads Performance ReportAds Report

Calista Thai Massage • Search campaign - Auckland

Today7 days14 days30 days
→
⬇ Export report

Selected period: 2026-11-06

Summary CSVDaily CSVHourly CSVDevices CSVKeywords CSVSearch terms CSVShop-recorded bookings CSVEverything JSONAPI docs →
ไทยEN
CampaignCalista Thai Massage - Search - AucklandEnabledToday: 2026-11-06Showing: 2026-11-06
Needs attention

Running, but a few things should be tuned for better results.

In short

Cumulative results since the campaign startedAll-time totals from the first day to the selected date; they do not change with the date range.

Search words that work

Words that work30
Best word right nowcalista thai massage

See details per word ↓

Key metrics

Impressions
2,383
Times your ad was shown
Last 7-day trend▼ Falling
Clicks to website
235
People who clicked the ad to your site
Last 7-day trend▼ Falling
Click rate (CTR)
9.9%
Clicks ÷ impressions. Higher = ad matches intent
Last 7-day trend▲ Rising
Cost per click
฿37.73
Spend ÷ clicks
Last 7-day trend▲ Rising
Spend
฿8,865.55
Money actually spent (THB)
Last 7-day trend▼ Falling
Book Now clicks (interest)
64
People who pressed Book Now on the site
Last 7-day trend▼ Falling
Book Now rate per click
27.2%
Book Now clicks ÷ clicks
Last 7-day trend▼ Falling
Cost per Book Now click
฿138.52
Spend ÷ Book Now clicks
Last 7-day trend▲ Rising

Invalid clicks

Invalid clicks
3
Clicks Google filtered out as invalid (bots / accidental repeats); not charged
Last 7-day trend▲ Rising
Invalid click rate
1.3%
Invalid ÷ (valid clicks + invalid)
Last 7-day trend▲ Rising

Phone calls

Call Now clicks
1
People who tapped Call Now on the site after an ad click
Last 7-day trend▼ Falling
Call Now rate per click
0.4%
Call Now clicks ÷ clicks
Last 7-day trend▼ Falling
Cost per Call Now click
฿8,865.55
Spend ÷ Call Now clicks
Daily trendNo data yet

Where the calls came from (selected range)

No Call Now clicks in this range yet.

Performance by ad (selected range)

Ad (headlines)Impr.ClicksCostBookCallCost/call
Thai Massage Auckland | Remuera, Auckland | Book Your Massage Today
Massage Services - Auckland · #828384435051		236฿373.6910—
Book Your Thai Massage Now | Book Online in Seconds | Reserve Your Massage Today
Massage Services - Auckland · #829703216577		102฿47.9900—

Where clicks came from (selected range)

City

ClicksBookCall
Auckland,Auckland,Auckland810

Postal code

ClicksBookCall
1025,Auckland200
1010,Auckland100
2022,Auckland110
0632,Auckland100
2102,Auckland100
1011,Auckland100
0600,Auckland100
1072,Auckland000
0627,Auckland000
1061,Auckland000

From Google Ads (the user's actual location at click). Top 10 shown; per-area numbers are still too small to act on.

How reliable are these numbers235 / 20 clicks
Enough clicks for a first assessment.

Cumulative trend

Total clicks

People who clicked through, in total

Total spend

Money spent in total

Total Book Now clicks

People who pressed Book Now, in total

Cost per Book click (running)

Total spend ÷ total Book Now clicks; lower is better (0 until the first click).

Why so few impressions

Only 8 of 8 words have appeared. The rest probably do not have enough searches yet, so volume is low. No fault stopping the ads was found.

Test results and next steps

Results vs targets (cumulative)

Calculated from cumulative totals against the targets set at the start of the test

  • Cost per click (CPC)Lower is better
    ฿37.73Target ≤ ฿40
    Pass
  • Click rate (CTR)Does the ad match what people search?
    9.9%Target ≥ 5%
    Pass
  • Book Now rate per clickDoes the page make people want to book?
    27.2%Target ≥ 10%
    Pass

Recommended next steps

Based on cumulative totals since the campaign started

  1. Results pass the targets: consider scaling the test to gather more data, judged together with real bookings.

Daily budget (per day, not cumulative)

The budget set for each day, next to what was actually spent that day. "Possible maximum" is the most Google may spend on that day (up to 2x the daily budget when search demand is high); the monthly average stays within budget.

DateBudgetPossible max / daySpent
6 Nov · in progress฿550฿1,100฿421.68
5 Nov฿550฿1,100฿565.83
4 Nov฿550฿1,100฿571.59
3 Nov฿550฿1,100฿583.04
2 Nov฿550฿1,100฿562.69
1 Nov฿300฿600฿315.24
31 Oct฿600฿1,200฿808.05
30 Oct฿600฿1,200฿991.63
29 Oct฿500฿1,000฿480.96
28 Oct฿700฿1,400฿807.64

Daily results vs targets (separate from cumulative)

Each day is judged by the same targets. Use it to see how each day went; it does not decide the test (one day has few clicks, so it is often "Too early").

DateCPC (≤ ฿40)CTR (≥ 5%)Book rate (≥ 10%)
6 Nov฿52.71 Not yet24.2% Too early12.5% Pass
5 Nov฿35.36 Pass9.3% Pass37.5% Pass
4 Nov฿63.51 Not yet11.5% Pass0.0% Not yet
3 Nov฿34.30 Pass10.2% Pass23.5% Pass
2 Nov฿35.17 Pass9.0% Pass37.5% Pass
1 Nov฿28.66 Pass10.6% Pass9.1% Not yet
31 Oct฿33.67 Pass13.4% Pass29.2% Pass
30 Oct฿38.14 Pass8.9% Pass34.6% Pass
29 Oct฿34.35 Pass8.3% Pass21.4% Pass
28 Oct฿36.71 Pass10.3% Pass18.2% Pass

What to fix and what to do next

Needs fixing (by priority)

Keyword "couples massage" spent ฿221 with no booking interest
6 clicks, no Book Now or booking.
Do this: Check this keyword's Search terms; add negatives if off-target, or pause it if on-target but not working.

Working well (keep it)

Strong click rate 9.9%
People who see the ad click at a healthy rate; ad copy and keywords match.
Do this: Keep the current ad copy; avoid frequent edits.
Cost per click is in range ฿38
Within the guideline.
Best keywords: "thai massage remuera", "calista thai massage", "calista thai massage"
Click rate above 5%.
Do this: Use them as a guide for headlines and add similar terms.
Best hours for clicks (NZ time): 11:00, 14:00, 13:00
Customers search and click most at these times.
Do this: Collect two weeks of data before changing the schedule.

Notes and context

9 keywords have no impressions
Probably low search volume (e.g. hot stone 10-100 searches a month).
Do this: No rush, but if still unused after 30 days, merge or remove.
Searches that got clicks but no booking interest
  • "massage auckland" (4 clicks, ฿129)
  • "full body massage auckland" (4 clicks, ฿180)
  • "foot massage near me" (3 clicks, ฿109)
  • "couples massage" (2 clicks, ฿76)
  • "foot massage" (2 clicks, ฿75)
Do this: If a term is unrelated to your services, add it as a negative keyword right away.
3 invalid clicks (1.3%)
Google filtered 3 of 238 clicks (1.3%); those are not charged.
18 ad edit(s) in the last 3 days
  • 6 Nov: The fake-click guard (cron, service account) added 6 IP exclusions in Google Ads today: 05:35, 06:34, 06:50...
  • 6 Nov: Bidding strategy changed from Maximize Conversions (no cap) to Maximize Clicks + max CPC THB 45. Edited by...
  • 6 Nov: Daily budget changed from THB 550 to THB 150 (down THB 400). Edited by the user via the Google Ads web clie...
  • 5 Nov: Set desktop bid adjustment to -100% (no ads on desktop)
  • 5 Nov: Set tablet bid adjustment to -100% (no ads on tablets): tablets had 42 impressions, 0 clicks, 0 Book Now ov...
  • and 13 more (see the change log)
Do this: Results after edits take time to build up; wait 2-3 days of data before concluding.

Running totals up to today

Daily clicks

People who clicked through to the website each day (impressions trend is in the cards above)

Daily spend

Bars = spend per day

Daily click rate (CTR)

Dashed line = 5% target (good)

Customer journey: from ad view to Book Now click

Shows where customers drop off the most

Saw the ad
2,383
Clicked to site
235
9.9%
Pressed Book Now
64
27.2%

Clicks by hour (New Zealand time)

Ads run 10:00–20:30 NZ time (04:00–14:30 Thai time inside Google Ads)

Devices people use to reach the ad

Bar = clicks; small text = CTR and cost per click (CPC) for each device

  • Mobile225 CTR 9.8% · CPC ฿36
  • Desktop10 CTR 17.9% · CPC ฿79
  • Tablet0 CTR 0.0% · CPC ฿0

Keywords with the most clicks

Longer bar = more clicks

8Clicks from keywords
฿52.71Average cost per click
24.2%Click rate (CTR)
1Book Now clicks
KeywordShare of clicksImpr.ClicksCTRCPCCostBook
  1. 1thai massagephrase15320.0%฿61฿184.320
  2. 2relaxation massage aucklandphrase7342.9%฿50฿150.760
  3. 3couples massage aucklandphrase2150.0%฿48฿47.610
  4. 4calista thai massagephrase11100.0%฿39฿38.991
  5. 5massage remueraphrase300.0%฿0฿00
  6. 6relaxation massagephrase200.0%฿0฿00
  7. 7deep tissue massage aucklandexact200.0%฿0฿00
  8. 8couples massage near mephrase100.0%฿0฿00

Details

Search words that work well

Words people searched before seeing and clicking the ad, ranked by how many pressed Book Now. Numbers are totals from the start of the campaign to the selected date.

1Total since start

KeywordClicksSpendBook clicksCost per Book clickResult
Total228฿8,610.4764฿135
calista thai massage18฿590.5113฿45Good
thai massage48฿2,205.6513฿176Good
relaxing massage near me38฿1,424.316฿237Good
relaxation massage20฿680.576฿113Good
thai massage remuera5฿166.194฿42Good
hot stone massage auckland2฿57.064฿14Good
calista thai massage9฿309.033฿103Good
couples massage auckland8฿303.463฿101Good
couples massage near me4฿137.403฿46Good
deep tissue massage auckland5฿186.633฿75Good
2Daily view (only days with clicks or Book Now) — tap to open
DateKeywordImpr.ClicksSpendBook clicks
6 NovDay total (4)258฿421.681
thai massage153฿184.320
relaxation massage auckland73฿150.760
couples massage auckland21฿47.610
calista thai massage11฿38.991

What people actually searched

Search termImpr.ClicksSpendBook clicks
calista thai21฿38.991
couple massage auckland11฿47.610
massage in remuera30฿00
best deep tissue massage auckland20฿00
browns bay thai massage20฿00
massage auckland20฿00
sky tower massage20฿00
baipho thai massage10฿00
couples massage near me10฿00
epsom thai massage10฿00

Account and tracking status

Campaign status
Enabled
LEARNING
Ad status
Eligible
Book Now tag (GTM)
✔ Working

Auto-pulled via Cloudflare Cron + Google Ads API (intra-day data may be partial; conversions = all_conversions for Book Now Click/Call Now Click only; balance, tag and ad status carried over)

Ad change log

  • 2026-10-19Added 2 area-specific keywords (phrase): "thai massage auckland cbd" and "thai massage cbd auckland" (100-1K searches in Keyword Planner) to increase targeted traffic (19 Oct 2026, around 09:50 Thai time, per user request)
  • 2026-10-19Added 4 campaign-level negative keywords (phrase): "thai massage kingsland", "thai massage mt albert", "thai massage papatoetoe", "point chev massage" to block searches for other suburbs outside the target customers (19 Oct 2026, around 09:35 Thai time, per user request)
  • 2026-10-19Lowered bids on desktop by 50% because desktop clicks cost far more than mobile (฿272 vs ฿59 per click) (19 Oct 2026, around 09:40 Thai time, per user request)
  • 2026-10-19Paused 20 broad/generic keywords (e.g. "thai massage" with very expensive clicks, "deep tissue massage", "couples massage", "massage auckland", "best thai massage"), keeping only area/service-specific and "near me" terms to lower cost per click and target the right audience (19 Oct 2026, around 09:10 Thai time, per user request)
  • 2026-10-19Added 2 campaign-level negative keywords: "eden thai massage" (phrase) and baankaew (broad) to block competitor-name searches (19 Oct 2026, around 08:15 Thai time)

Time conversion

Google Ads data uses Thai time (GMT+7). Converted to New Zealand time: now (until 4 Apr 2027) +6 hours, afterwards +5 hours.