Only 17 of 17 words have appeared. The rest probably do not have enough searches yet, so volume is low. No fault stopping the ads was found.
Test results and next steps
Results vs targets (cumulative)
Calculated from cumulative totals against the targets set at the start of the test
Cost per click (CPC)Lower is better
฿37.34Target ≤ ฿40
Pass
Click rate (CTR)Does the ad match what people search?
9.7%Target ≥ 5%
Pass
Book Now rate per clickDoes the page make people want to book?
27.0%Target ≥ 10%
Pass
Recommended next steps
Based on cumulative totals since the campaign started
Results pass the targets: consider scaling the test to gather more data, judged together with real bookings.
Daily budget (per day, not cumulative)
The budget set for each day, next to what was actually spent that day. "Possible maximum" is the most Google may spend on that day (up to 2x the daily budget when search demand is high); the monthly average stays within budget.
Date
Budget
Possible max / day
Spent
5 Nov · in progress
฿550
฿1,100
฿0
4 Nov
฿550
฿1,100
฿571.59
3 Nov
฿550
฿1,100
฿583.04
2 Nov
฿550
฿1,100
฿562.69
1 Nov
฿300
฿600
฿315.24
31 Oct
฿600
฿1,200
฿808.05
30 Oct
฿600
฿1,200
฿991.63
29 Oct
฿500
฿1,000
฿480.96
28 Oct
฿700
฿1,400
฿807.64
27 Oct
฿700
฿1,400
฿667.91
Daily results vs targets (separate from cumulative)
Each day is judged by the same targets. Use it to see how each day went; it does not decide the test (one day has few clicks, so it is often "Too early").
Date
CPC (≤ ฿40)
CTR (≥ 5%)
Book rate (≥ 10%)
26 Oct
฿42.14Not yet
6.8%Pass
41.7%Pass
25 Oct
฿24.06Pass
5.2%Pass
33.3%Pass
24 Oct
฿21.61Pass
15.7%Pass
62.5%Pass
23 Oct
฿25.93Pass
10.9%Pass
0.0%Not yet
22 Oct
฿18.62Pass
13.2%Pass
28.6%Pass
21 Oct
฿25.21Pass
8.3%Pass
50.0%Pass
20 Oct
฿27.69Pass
11.1%Pass
16.7%Pass
19 Oct
฿165.79Too early
15.4%Too early
25.0%Too early
What to fix and what to do next
Needs fixing (by priority)
Nothing yet
Working well (keep it)
Strong click rate 9.7%
People who see the ad click at a healthy rate; ad copy and keywords match.
Do this: Keep the current ad copy; avoid frequent edits.
Do this: Use them as a guide for headlines and add similar terms.
Best hours for clicks (NZ time): 14:00, 13:00, 11:00
Customers search and click most at these times.
Do this: Collect two weeks of data before changing the schedule.
Notes and context
9 keywords have no impressions
Probably low search volume (e.g. hot stone 10-100 searches a month).
Do this: No rush, but if still unused after 30 days, merge or remove.
Searches that got clicks but no booking interest
"massage auckland" (4 clicks, ฿129)
"full body massage auckland" (4 clicks, ฿180)
"foot massage near me" (2 clicks, ฿73)
"foot massage" (2 clicks, ฿75)
"chinese massage near me" (2 clicks, ฿40)
Do this: If a term is unrelated to your services, add it as a negative keyword right away.
7 ad edit(s) in the last 3 days
4 Nov: Changed bidding from Maximize Conversions back to Maximize Clicks with a max CPC of THB 50 (budget unchange...
3 Nov: Added 7 campaign-level phrase negative keywords: asmr, soapy, male to male, lymphatic, hilot, waiheke, dunedin
3 Nov: Changed bid strategy from Maximize Clicks (with CPC cap) to Maximize Conversions at the user's request, 3 N...
3 Nov: Added 3 phrase-match keywords to ad group Massage Services - Auckland at the user's request, 3 Nov 2026
3 Nov: Added 3 phrase-match keywords to ad group Massage Services - Auckland at the user's request, 3 Nov 2026
and 2 more (see the change log)
Do this: Results after edits take time to build up; wait 2-3 days of data before concluding.
Running totals up to today
Daily clicks
People who clicked through to the website each day (impressions trend is in the cards above)
Daily spend
Bars = spend per day
Daily click rate (CTR)
Dashed line = 5% target (good)
10%▲ max 15%
Customer journey: from ad view to Book Now click
Shows where customers drop off the most
Saw the ad
2,178
Clicked to site
211
9.7%
Pressed Book Now
57
27.0%
Clicks by hour (New Zealand time)
Ads run 10:00–20:30 NZ time (04:00–14:30 Thai time inside Google Ads)
Clicks to websiteImpressions
Devices people use to reach the ad
Bar = clicks; small text = CTR and cost per click (CPC) for each device
Mobile201 CTR 9.6% · CPC ฿35
Desktop10 CTR 18.9% · CPC ฿79
Tablet0 CTR 0.0% · CPC ฿0
Details
Search words that work well
Words people searched before seeing and clicking the ad, ranked by how many pressed Book Now. Numbers are totals from the start of the campaign to the selected date.
1Total since start
Keyword
Clicks
Spend
Book clicks
Cost per Book click
Result
Total
210
฿7,843.91
57
฿138
calista thai massage
17
฿557.42
12
฿46
Good
thai massage
43
฿1,958.79
12
฿170
Good
relaxing massage near me
36
฿1,344.54
4
฿336
Good
relaxation massage
17
฿572.84
4
฿143
Good
thai massage remuera
5
฿166.19
4
฿42
Good
hot stone massage auckland
2
฿57.06
4
฿14
Good
couples massage auckland
6
฿220.14
3
฿73
Good
couples massage near me
4
฿137.40
3
฿46
Good
deep tissue massage auckland
5
฿186.63
3
฿75
Good
relaxation massage auckland
28
฿979.42
2
฿490
Good
2Daily view (only days with clicks or Book Now) — tap to open
Date
Keyword
Impr.
Clicks
Spend
Book clicks
No data in this period yet
What people actually searched
Search term
Impr.
Clicks
Spend
Book clicks
No data in this period yet
Account and tracking status
Campaign status
Enabled
LIMITED
Ad status
Eligible (3 ads: Massage Services, new ad 28 Oct, Thai Massage Near Me)
Book Now tag (GTM)
✔ Working
Auto-pulled via Cloudflare Cron + Google Ads API (intra-day data may be partial; conversions = all_conversions for Book Now Click/Call Now Click only; balance, tag and ad status carried over)
Ad change log
2026-10-20Raised the daily budget from THB 80 to THB 120 at the user's request on 20 Oct 2026 ~06:57 Thai time, together with re-enabling the on-service keywords (per Google Ads change history)
2026-10-20Added 5 campaign-level negative keywords (phrase): kumeu, papakura, flat bush, milford, head spa to block out-of-area / off-service clicks; 51 negative keywords in total (20 Oct 2026, per user request)
2026-10-20Re-added the "Appointment" (Fresha Booking) goal to the campaign via campaign-specific goals (campaign 1 of 1) because the Fresha tag status is now healthy (20 Oct 2026, per user request)
2026-10-20Raised the max CPC cap from ฿90 to ฿150 and the daily budget from ฿120 to ฿150 because the old cap was below the real auction price (20 Oct 2026, per user request)
2026-10-20Re-enabled 7 service-matching keywords (phrase): thai massage, deep tissue massage, hot stone massage, couples massage, relaxation massage, traditional thai massage, aroma massage (20 Oct 2026, per user request)
Time conversion
Google Ads data uses Thai time (GMT+7). Converted to New Zealand time: now (until 4 Apr 2027) +6 hours, afterwards +5 hours.