Google Ads Performance ReportAds Report

Results vs targets (cumulative)

Calculated from cumulative totals against the targets set at the start of the test

• Cost per click (CPC)Lower is better
  ฿37.34Target ≤ ฿40
  Pass
• Click rate (CTR)Does the ad match what people search?
  9.7%Target ≥ 5%
  Pass
• Book Now rate per clickDoes the page make people want to book?
  27.0%Target ≥ 10%
  Pass

Recommended next steps

Based on cumulative totals since the campaign started

1. Results pass the targets: consider scaling the test to gather more data, judged together with real bookings.

Daily budget (per day, not cumulative)

The budget set for each day, next to what was actually spent that day. "Possible maximum" is the most Google may spend on that day (up to 2x the daily budget when search demand is high); the monthly average stays within budget.

Daily results vs targets (separate from cumulative)

Each day is judged by the same targets. Use it to see how each day went; it does not decide the test (one day has few clicks, so it is often "Too early").

Daily clicks

People who clicked through to the website each day (impressions trend is in the cards above)

Daily spend

Bars = spend per day

Daily click rate (CTR)

Dashed line = 5% target (good)

Customer journey: from ad view to Book Now click

Shows where customers drop off the most

Clicks by hour (New Zealand time)

Ads run 10:00–20:30 NZ time (04:00–14:30 Thai time inside Google Ads)

Devices people use to reach the ad

Bar = clicks; small text = CTR and cost per click (CPC) for each device

• Mobile201 CTR 9.6% · CPC ฿35
• Desktop10 CTR 18.9% · CPC ฿79
• Tablet0 CTR 0.0% · CPC ฿0

Keywords with the most clicks

Longer bar = more clicks

1. 1thai massagephrase411358.5%฿34฿1,201.5511
2. 2relaxing massage near mephrase507336.5%฿38฿1,267.143
3. 3relaxation massage aucklandphrase2222410.8%฿37฿877.892
4. 4relaxation massagephrase189179.0%฿34฿572.844
5. 5calista thai massageexact691724.6%฿33฿557.4212
6. 6calista thai massagephrase42819.0%฿34฿270.042
7. 7thai massage near meexact55610.9%฿32฿189.971
8. 8couples massage aucklandphrase50612.0%฿37฿220.143
9. 9deep tissue massage aucklandexact22522.7%฿37฿186.633
10. 10thai massage remueraphrase13538.5%฿33฿166.194

Ad change log

• 2026-10-24Paused keyword [thai massage near me] (exact) at the user's request ~15:45: cumulative 5 clicks, ฿123.61, no Book Now clicks; "relaxation massage auckland" was already paused since 23 Oct (8 clicks, ฿207.22, no Book Now clicks)
• 2026-10-24Added campaign-level phrase negative keywords "ayurvedic" and "papatoetoe" because the search term "ayurvedic massage papatoetoe" got 1 click (THB 26.17), wrong service and out of area (24 Oct 2026, per user request)
• 2026-10-23Changed the counting setting of the "Calista - Fresha Booking" conversion to "Every" on 23 Oct 2026 ~10:58 Thai time (per Google Ads change history)
• 2026-10-23Removed negative keywords "price", "prices" and "special" from the campaign (23 Oct 2026, per user request) because they block potentially genuine customers; total now 63 (kept: mangere, orewa, westgate, onehunga, parnell, waiuku, new lynn, cheap, cheapest)
• 2026-10-23Removed negative keywords "price" and "prices" from the campaign (23 Oct 2026, per user request) because they block potentially genuine customers; total now 64 ("special" not yet removed)