Google Ads Performance ReportAds Report

Calista Thai Massage • Search campaign - Auckland

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Selected period: 2026-10-23 → 2026-11-05

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ไทยEN
CampaignCalista Thai Massage - Search - AucklandEnabledToday: 2026-11-05Showing: 2026-10-23 → 2026-11-05
Needs attention

Running, but a few things should be tuned for better results.

In short

Cumulative results since the campaign startedAll-time totals from the first day to the selected date; they do not change with the date range.

Search words that work

Words that work29
Best word right nowcalista thai massage

See details per word ↓

Key metrics

Impressions
2,221
Times your ad was shown
Last 14-day trend▲ Rising
Clicks to website
212
People who clicked the ad to your site
Last 14-day trend▲ Rising
Click rate (CTR)
9.5%
Clicks ÷ impressions. Higher = ad matches intent
Last 14-day trend▲ Rising
Cost per click
฿37.36
Spend ÷ clicks
Last 14-day trend▲ Rising
Spend
฿7,919.64
Money actually spent (THB)
Last 14-day trend▲ Rising
Book Now clicks (interest)
57
People who pressed Book Now on the site
Last 14-day trend▲ Rising
Book Now rate per click
26.9%
Book Now clicks ÷ clicks
Last 14-day trend▼ Falling
Cost per Book Now click
฿138.94
Spend ÷ Book Now clicks
Last 14-day trend▲ Rising

Invalid clicks

Invalid clicks
0
Clicks Google filtered out as invalid (bots / accidental repeats); not charged
Last 14-day trendNo data yet
Invalid click rate
0.0%
Invalid ÷ (valid clicks + invalid)
Last 14-day trendNo data yet

Phone calls

Call Now clicks
1
People who tapped Call Now on the site after an ad click
Last 14-day trend▲ Rising
Call Now rate per click
0.5%
Call Now clicks ÷ clicks
Last 14-day trend▲ Rising
Cost per Call Now click
฿7,919.64
Spend ÷ Call Now clicks
Daily trendNo data yet

Where the calls came from (selected range)

Hour (NZ time)

10:001

Device

mobile1

Keyword

relaxing massage near me1

Performance by ad (selected range)

Ad (headlines)Impr.ClicksCostBookCallCost/call
Thai Massage Auckland | Remuera, Auckland | Book Your Massage Today
Massage Services - Auckland · #828384435051		1,466135฿4,792.23330—
Book Your Thai Massage Now | Book Online in Seconds | Reserve Your Massage Today
Massage Services - Auckland · #829703216577		51250฿1,881.94171฿1,882
Thai Massage Auckland | Remuera, Auckland | Book Your Massage Today
Thai Massage Near Me · #829714658795		374฿134.5710—

Where clicks came from (selected range)

City

ClicksBookCall
Auckland,Auckland,Auckland177511
Warkworth,Auckland100
Waiuku,Auckland100
Kumeu,Auckland000
Wellsford,Auckland000
Whitford,Auckland000
Kingseat,Auckland000
Wainui,Auckland000
Pukekohe000
Dairy Flat,Auckland000

Postal code

ClicksBookCall
1010,Auckland37100
2022,Auckland940
1061,Auckland700
2013,Auckland410
1011,Auckland410
1041,Auckland410
2014,Auckland410
0632,Auckland301
1071,Auckland210
2024,Auckland210

From Google Ads (the user's actual location at click). Top 10 shown; per-area numbers are still too small to act on.

How reliable are these numbers212 / 20 clicks
Enough clicks for a first assessment.

Cumulative trend

Total clicks

People who clicked through, in total

Total spend

Money spent in total

Total Book Now clicks

People who pressed Book Now, in total

Cost per Book click (running)

Total spend ÷ total Book Now clicks; lower is better (0 until the first click).

Why so few impressions

Only 13 of 13 words have appeared. The rest probably do not have enough searches yet, so volume is low. No fault stopping the ads was found.

Test results and next steps

Results vs targets (cumulative)

Calculated from cumulative totals against the targets set at the start of the test

  • Cost per click (CPC)Lower is better
    ฿37.36Target ≤ ฿40
    Pass
  • Click rate (CTR)Does the ad match what people search?
    9.5%Target ≥ 5%
    Pass
  • Book Now rate per clickDoes the page make people want to book?
    26.9%Target ≥ 10%
    Pass

Recommended next steps

Based on cumulative totals since the campaign started

  1. Results pass the targets: consider scaling the test to gather more data, judged together with real bookings.

Daily budget (per day, not cumulative)

The budget set for each day, next to what was actually spent that day. "Possible maximum" is the most Google may spend on that day (up to 2x the daily budget when search demand is high); the monthly average stays within budget.

DateBudgetPossible max / daySpent
5 Nov · in progress฿550฿1,100฿41.60
4 Nov฿550฿1,100฿571.59
3 Nov฿550฿1,100฿583.04
2 Nov฿550฿1,100฿562.69
1 Nov฿300฿600฿315.24
31 Oct฿600฿1,200฿808.05
30 Oct฿600฿1,200฿991.63
29 Oct฿500฿1,000฿480.96
28 Oct฿700฿1,400฿807.64
27 Oct฿700฿1,400฿667.91

Daily results vs targets (separate from cumulative)

Each day is judged by the same targets. Use it to see how each day went; it does not decide the test (one day has few clicks, so it is often "Too early").

DateCPC (≤ ฿40)CTR (≥ 5%)Book rate (≥ 10%)
26 Oct฿42.14 Not yet6.8% Pass41.7% Pass
25 Oct฿24.06 Pass5.2% Pass33.3% Pass
24 Oct฿21.61 Pass15.7% Pass62.5% Pass
23 Oct฿25.93 Pass10.9% Pass0.0% Not yet
22 Oct฿18.62 Pass13.2% Pass28.6% Pass
21 Oct฿25.21 Pass8.3% Pass50.0% Pass
20 Oct฿27.69 Pass11.1% Pass16.7% Pass
19 Oct฿165.79 Too early15.4% Too early25.0% Too early

What to fix and what to do next

Needs fixing (by priority)

Keyword "couples massage" spent ฿182 with no booking interest
5 clicks, no Book Now or booking.
Do this: Check this keyword's Search terms; add negatives if off-target, or pause it if on-target but not working.

Working well (keep it)

Strong click rate 9.5%
People who see the ad click at a healthy rate; ad copy and keywords match.
Do this: Keep the current ad copy; avoid frequent edits.
Cost per click is in range ฿37
Within the guideline.
Best keywords: "thai massage remuera", "calista thai massage", "deep tissue massage auckland"
Click rate above 5%.
Do this: Use them as a guide for headlines and add similar terms.
Best hours for clicks (NZ time): 14:00, 11:00, 13:00
Customers search and click most at these times.
Do this: Collect two weeks of data before changing the schedule.

Notes and context

9 keywords have no impressions
Probably low search volume (e.g. hot stone 10-100 searches a month).
Do this: No rush, but if still unused after 30 days, merge or remove.
Searches that got clicks but no booking interest
  • "massage auckland" (4 clicks, ฿129)
  • "full body massage auckland" (4 clicks, ฿180)
  • "couples massage" (2 clicks, ฿76)
  • "foot massage near me" (2 clicks, ฿73)
  • "foot massage" (2 clicks, ฿75)
Do this: If a term is unrelated to your services, add it as a negative keyword right away.
7 ad edit(s) in the last 3 days
  • 4 Nov: Changed bidding from Maximize Conversions back to Maximize Clicks with a max CPC of THB 50 (budget unchange...
  • 3 Nov: Added 7 campaign-level phrase negative keywords: asmr, soapy, male to male, lymphatic, hilot, waiheke, dunedin
  • 3 Nov: Changed bid strategy from Maximize Clicks (with CPC cap) to Maximize Conversions at the user's request, 3 N...
  • 3 Nov: Added 3 phrase-match keywords to ad group Massage Services - Auckland at the user's request, 3 Nov 2026
  • 3 Nov: Added 3 phrase-match keywords to ad group Massage Services - Auckland at the user's request, 3 Nov 2026
  • and 2 more (see the change log)
Do this: Results after edits take time to build up; wait 2-3 days of data before concluding.

Running totals up to today

Daily clicks

People who clicked through to the website each day (impressions trend is in the cards above)

Daily spend

Bars = spend per day

Daily click rate (CTR)

Dashed line = 5% target (good)

Customer journey: from ad view to Book Now click

Shows where customers drop off the most

Saw the ad
2,221
Clicked to site
212
9.5%
Pressed Book Now
57
26.9%

Clicks by hour (New Zealand time)

Ads run 10:00–20:30 NZ time (04:00–14:30 Thai time inside Google Ads)

Devices people use to reach the ad

Bar = clicks; small text = CTR and cost per click (CPC) for each device

  • Mobile202 CTR 9.5% · CPC ฿35
  • Desktop10 CTR 18.5% · CPC ฿79
  • Tablet0 CTR 0.0% · CPC ฿0

Keywords with the most clicks

Longer bar = more clicks

188Clicks from keywords
฿36.04Average cost per click
9.4%Click rate (CTR)
50Book Now clicks
KeywordShare of clicksImpr.ClicksCTRCPCCostBook
  1. 1thai massagephrase417358.4%฿34฿1,201.5511
  2. 2relaxing massage near mephrase511336.5%฿38฿1,267.143
  3. 3relaxation massage aucklandphrase2302410.4%฿37฿877.892
  4. 4relaxation massagephrase193178.8%฿34฿572.844
  5. 5calista thai massageexact691724.6%฿33฿557.4212
  6. 6calista thai massagephrase43818.6%฿34฿270.042
  7. 7thai massage near meexact58610.3%฿32฿189.971
  8. 8couples massage aucklandphrase52611.5%฿37฿220.143
  9. 9couples massagephrase6657.6%฿36฿181.620
  10. 10deep tissue massage aucklandexact22522.7%฿37฿186.633

Details

Search words that work well

Words people searched before seeing and clicking the ad, ranked by how many pressed Book Now. Numbers are totals from the start of the campaign to the selected date.

1Total since start

KeywordClicksSpendBook clicksCost per Book clickResult
Total206฿7,703.8957฿135
calista thai massage17฿557.4212฿46Good
thai massage43฿1,958.7912฿170Good
relaxing massage near me36฿1,344.544฿336Good
relaxation massage17฿572.844฿143Good
thai massage remuera5฿166.194฿42Good
hot stone massage auckland2฿57.064฿14Good
couples massage auckland6฿220.143฿73Good
couples massage near me4฿137.403฿46Good
deep tissue massage auckland5฿186.633฿75Good
relaxation massage auckland28฿979.422฿490Good
2Daily view (only days with clicks or Book Now) — tap to open
DateKeywordImpr.ClicksSpendBook clicks
5 NovDay total (1)81฿41.600
couples massage81฿41.600
4 NovDay total (6)409฿571.590
relaxation massage auckland163฿161.070
thai massage couples12฿157.680
relaxing massage near me121฿82.720
massage mount eden21฿70.500
couples massage newmarket11฿52.490
relaxation massage81฿47.130
3 NovDay total (9)14617฿583.044
relaxing massage near me354฿139.221
thai massage333฿101.340
relaxation massage192฿75.610
couples massage auckland52฿74.260
calista thai massage102฿73.680
calista thai massage51฿36.191
relaxation massage auckland301฿34.790
thai massage open now11฿30.891
thai massage near me81฿17.061
2 NovDay total (10)14916฿562.696
relaxation massage253฿104.712
relaxation massage auckland443฿95.010
relaxing massage near me322฿781
thai massage282฿67.281
couples massage auckland61฿41.281
thai massage remuera61฿40.520
thai massage near me51฿38.620
massage greenlane11฿38.050
thai massage newmarket11฿30.970
hot stone massage auckland11฿28.251
1 NovDay total (8)8611฿315.241
relaxing massage near me212฿67.720
thai massage142฿60.690
relaxation massage auckland312฿47.560
thai massage near me now11฿31.770
relaxation massage121฿30.820
thai massage remuera11฿28.540
couples massage21฿26.830
calista thai massage41฿21.311

What people actually searched

Search termImpr.ClicksSpendBook clicks
massage near me32022฿907.262
calista thai massage7420฿597.5115
thai massage near me938฿258.442
calista thai376฿201.031
full body massage auckland144฿179.820
massage auckland453฿103.640
couples massage auckland293฿119.881
deep tissue massage auckland143฿129.123
couples massage262฿76.050
foot massage near me232฿72.850

Account and tracking status

Campaign status
Enabled
LIMITED
Ad status
Eligible (3 ads: Massage Services, new ad 28 Oct, Thai Massage Near Me)
Book Now tag (GTM)
✔ Working

Auto-pulled via Cloudflare Cron + Google Ads API (intra-day data may be partial; conversions = all_conversions for Book Now Click/Call Now Click only; balance, tag and ad status carried over)

Ad change log

  • 2026-10-24Paused keyword [thai massage near me] (exact) at the user's request ~15:45: cumulative 5 clicks, ฿123.61, no Book Now clicks; "relaxation massage auckland" was already paused since 23 Oct (8 clicks, ฿207.22, no Book Now clicks)
  • 2026-10-24Added campaign-level phrase negative keywords "ayurvedic" and "papatoetoe" because the search term "ayurvedic massage papatoetoe" got 1 click (THB 26.17), wrong service and out of area (24 Oct 2026, per user request)
  • 2026-10-23Changed the counting setting of the "Calista - Fresha Booking" conversion to "Every" on 23 Oct 2026 ~10:58 Thai time (per Google Ads change history)
  • 2026-10-23Removed negative keywords "price", "prices" and "special" from the campaign (23 Oct 2026, per user request) because they block potentially genuine customers; total now 63 (kept: mangere, orewa, westgate, onehunga, parnell, waiuku, new lynn, cheap, cheapest)
  • 2026-10-23Removed negative keywords "price" and "prices" from the campaign (23 Oct 2026, per user request) because they block potentially genuine customers; total now 64 ("special" not yet removed)

Time conversion

Google Ads data uses Thai time (GMT+7). Converted to New Zealand time: now (until 4 Apr 2027) +6 hours, afterwards +5 hours.