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Calista Thai Massage • Search campaign - Auckland

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Selected period: 2026-11-05

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ไทยEN
CampaignCalista Thai Massage - Search - AucklandEnabledToday: 2026-11-05Showing: 2026-11-05
Needs attention

Running, but a few things should be tuned for better results.

In short

Cumulative results since the campaign startedAll-time totals from the first day to the selected date; they do not change with the date range.

Search words that work

Words that work29
Best word right nowcalista thai massage

See details per word ↓

Key metrics

Impressions
2,273
Times your ad was shown
Last 7-day trend▼ Falling
Clicks to website
218
People who clicked the ad to your site
Last 7-day trend▼ Falling
Click rate (CTR)
9.6%
Clicks ÷ impressions. Higher = ad matches intent
Last 7-day trend▼ Falling
Cost per click
฿37.29
Spend ÷ clicks
Last 7-day trend▲ Rising
Spend
฿8,129.73
Money actually spent (THB)
Last 7-day trend▼ Falling
Book Now clicks (interest)
58
People who pressed Book Now on the site
Last 7-day trend▼ Falling
Book Now rate per click
26.6%
Book Now clicks ÷ clicks
Last 7-day trend▼ Falling
Cost per Book Now click
฿140.17
Spend ÷ Book Now clicks
Last 7-day trend▲ Rising

Invalid clicks

Invalid clicks
0
Clicks Google filtered out as invalid (bots / accidental repeats); not charged
Last 7-day trendNo data yet
Invalid click rate
0.0%
Invalid ÷ (valid clicks + invalid)
Last 7-day trendNo data yet

Phone calls

Call Now clicks
1
People who tapped Call Now on the site after an ad click
Last 7-day trend● Steady
Call Now rate per click
0.5%
Call Now clicks ÷ clicks
Last 7-day trend● Steady
Cost per Call Now click
฿8,129.73
Spend ÷ Call Now clicks
Daily trendNo data yet

Where the calls came from (selected range)

No Call Now clicks in this range yet.

Performance by ad (selected range)

Ad (headlines)Impr.ClicksCostBookCallCost/call
Book Your Thai Massage Now | Book Online in Seconds | Reserve Your Massage Today
Massage Services - Auckland · #829703216577		595฿179.6410—
Thai Massage Auckland | Remuera, Auckland | Book Your Massage Today
Massage Services - Auckland · #828384435051		362฿72.0500—

Where clicks came from (selected range)

City

ClicksBookCall
Auckland,Auckland,Auckland710
Warkworth,Auckland000

Postal code

ClicksBookCall
1010,Auckland210
0632,Auckland100
2013,Auckland100
2010,Auckland000
0600,Auckland000
0620,Auckland000
0626,Auckland000
2102,Auckland000
1042,Auckland000
0622,Auckland000

From Google Ads (the user's actual location at click). Top 10 shown; per-area numbers are still too small to act on.

How reliable are these numbers218 / 20 clicks
Enough clicks for a first assessment.

Cumulative trend

Total clicks

People who clicked through, in total

Total spend

Money spent in total

Total Book Now clicks

People who pressed Book Now, in total

Cost per Book click (running)

Total spend ÷ total Book Now clicks; lower is better (0 until the first click).

Why so few impressions

Only 16 of 16 words have appeared. The rest probably do not have enough searches yet, so volume is low. No fault stopping the ads was found.

Test results and next steps

Results vs targets (cumulative)

Calculated from cumulative totals against the targets set at the start of the test

  • Cost per click (CPC)Lower is better
    ฿37.29Target ≤ ฿40
    Pass
  • Click rate (CTR)Does the ad match what people search?
    9.6%Target ≥ 5%
    Pass
  • Book Now rate per clickDoes the page make people want to book?
    26.6%Target ≥ 10%
    Pass

Recommended next steps

Based on cumulative totals since the campaign started

  1. Results pass the targets: consider scaling the test to gather more data, judged together with real bookings.

Daily budget (per day, not cumulative)

The budget set for each day, next to what was actually spent that day. "Possible maximum" is the most Google may spend on that day (up to 2x the daily budget when search demand is high); the monthly average stays within budget.

DateBudgetPossible max / daySpent
5 Nov · in progress฿550฿1,100฿251.69
4 Nov฿550฿1,100฿571.59
3 Nov฿550฿1,100฿583.04
2 Nov฿550฿1,100฿562.69
1 Nov฿300฿600฿315.24
31 Oct฿600฿1,200฿808.05
30 Oct฿600฿1,200฿991.63
29 Oct฿500฿1,000฿480.96
28 Oct฿700฿1,400฿807.64
27 Oct฿700฿1,400฿667.91

Daily results vs targets (separate from cumulative)

Each day is judged by the same targets. Use it to see how each day went; it does not decide the test (one day has few clicks, so it is often "Too early").

DateCPC (≤ ฿40)CTR (≥ 5%)Book rate (≥ 10%)
5 Nov฿35.96 Pass7.4% Pass14.3% Pass
4 Nov฿63.51 Not yet11.5% Pass0.0% Not yet
3 Nov฿34.30 Pass10.2% Pass23.5% Pass
2 Nov฿35.17 Pass9.0% Pass37.5% Pass
1 Nov฿28.66 Pass10.6% Pass9.1% Not yet
31 Oct฿33.67 Pass13.4% Pass29.2% Pass
30 Oct฿38.14 Pass8.9% Pass34.6% Pass
29 Oct฿34.35 Pass8.3% Pass21.4% Pass
28 Oct฿36.71 Pass10.3% Pass18.2% Pass
27 Oct฿39.29 Pass8.7% Pass23.5% Pass

What to fix and what to do next

Needs fixing (by priority)

Keyword "couples massage" spent ฿221 with no booking interest
6 clicks, no Book Now or booking.
Do this: Check this keyword's Search terms; add negatives if off-target, or pause it if on-target but not working.

Working well (keep it)

Strong click rate 9.6%
People who see the ad click at a healthy rate; ad copy and keywords match.
Do this: Keep the current ad copy; avoid frequent edits.
Cost per click is in range ฿37
Within the guideline.
Best keywords: "thai massage remuera", "calista thai massage", "deep tissue massage auckland"
Click rate above 5%.
Do this: Use them as a guide for headlines and add similar terms.
Best hours for clicks (NZ time): 11:00, 14:00, 13:00
Customers search and click most at these times.
Do this: Collect two weeks of data before changing the schedule.

Notes and context

9 keywords have no impressions
Probably low search volume (e.g. hot stone 10-100 searches a month).
Do this: No rush, but if still unused after 30 days, merge or remove.
Searches that got clicks but no booking interest
  • "massage auckland" (4 clicks, ฿129)
  • "full body massage auckland" (4 clicks, ฿180)
  • "couples massage" (2 clicks, ฿76)
  • "foot massage near me" (2 clicks, ฿73)
  • "foot massage" (2 clicks, ฿75)
Do this: If a term is unrelated to your services, add it as a negative keyword right away.
7 ad edit(s) in the last 3 days
  • 4 Nov: Changed bidding from Maximize Conversions back to Maximize Clicks with a max CPC of THB 50 (budget unchange...
  • 3 Nov: Added 7 campaign-level phrase negative keywords: asmr, soapy, male to male, lymphatic, hilot, waiheke, dunedin
  • 3 Nov: Changed bid strategy from Maximize Clicks (with CPC cap) to Maximize Conversions at the user's request, 3 N...
  • 3 Nov: Added 3 phrase-match keywords to ad group Massage Services - Auckland at the user's request, 3 Nov 2026
  • 3 Nov: Added 3 phrase-match keywords to ad group Massage Services - Auckland at the user's request, 3 Nov 2026
  • and 2 more (see the change log)
Do this: Results after edits take time to build up; wait 2-3 days of data before concluding.

Running totals up to today

Daily clicks

People who clicked through to the website each day (impressions trend is in the cards above)

Daily spend

Bars = spend per day

Daily click rate (CTR)

Dashed line = 5% target (good)

Customer journey: from ad view to Book Now click

Shows where customers drop off the most

Saw the ad
2,273
Clicked to site
218
9.6%
Pressed Book Now
58
26.6%

Clicks by hour (New Zealand time)

Ads run 10:00–20:30 NZ time (04:00–14:30 Thai time inside Google Ads)

Devices people use to reach the ad

Bar = clicks; small text = CTR and cost per click (CPC) for each device

  • Mobile208 CTR 9.5% · CPC ฿35
  • Desktop10 CTR 18.2% · CPC ฿79
  • Tablet0 CTR 0.0% · CPC ฿0

Keywords with the most clicks

Longer bar = more clicks

7Clicks from keywords
฿35.96Average cost per click
7.4%Click rate (CTR)
1Book Now clicks
KeywordShare of clicksImpr.ClicksCTRCPCCostBook
  1. 1couples massagephrase9222.2%฿40฿80.930
  2. 2relaxing massage near mephrase2214.5%฿40฿39.910
  3. 3relaxation massage aucklandphrase1815.6%฿32฿32.140
  4. 4thai massagephrase1616.3%฿30฿30.450
  5. 5relaxation massagephrase1218.3%฿35฿35.170
  6. 6calista thai massageexact11100.0%฿33฿33.091
  7. 7thai massage near meexact600.0%฿0฿00
  8. 8thai massage couplesphrase200.0%฿0฿00
  9. 9couples massage aucklandphrase200.0%฿0฿00
  10. 10thai massage newmarketphrase100.0%฿0฿00

Details

Search words that work well

Words people searched before seeing and clicking the ad, ranked by how many pressed Book Now. Numbers are totals from the start of the campaign to the selected date.

1Total since start

KeywordClicksSpendBook clicksCost per Book clickResult
Total211฿7,874.6558฿136
thai massage auckland1฿27.480—Good
massage mount eden1฿70.500—Good
massage greenlane1฿38.050—Good
foot massage1฿33.680—Good
best thai massage in auckland1฿33.570—Good
thai massage newmarket1฿30.970—Good
thai massage auckland cbd1฿25.400—Good
thai massage near me now1฿31.770—Good
couples massage newmarket1฿52.490—Good
2Daily view (only days with clicks or Book Now) — tap to open
DateKeywordImpr.ClicksSpendBook clicks
5 NovDay total (6)787฿251.691
couples massage92฿80.930
relaxing massage near me221฿39.910
relaxation massage121฿35.170
calista thai massage11฿33.091
relaxation massage auckland181฿32.140
thai massage161฿30.450

What people actually searched

Search termImpr.ClicksSpendBook clicks
massage near me81฿39.910
couples massage51฿41.600
calista thai massage11฿33.091
mobile massage west auckland11฿32.140
foot massage near me50฿00
thai massage near me50฿00
auckland male masseur20฿00
couple thai massage20฿00
full body massage20฿00
massage in auckland20฿00

Account and tracking status

Campaign status
Enabled
LIMITED
Ad status
Eligible (3 ads: Massage Services, new ad 28 Oct, Thai Massage Near Me)
Book Now tag (GTM)
✔ Working

Auto-pulled via Cloudflare Cron + Google Ads API (intra-day data may be partial; conversions = all_conversions for Book Now Click/Call Now Click only; balance, tag and ad status carried over)

Ad change log

  • 2026-10-27Added 6 campaign-level sitelinks, all pointing to the /services page (Traditional Thai, Deep Tissue, Foot, Hot Stone, Couples, Relaxation), pending review, at the user's request (first 5 sitelinks pointing to other pages, created earlier today, were removed).
  • 2026-10-27Added campaign-level negative keyword "chinese massage" (phrase) at the user's request (search term "chinese massage near me": 2 clicks, THB 40, no booking clicks; a broader "chinese" phrase negative already existed, so this one is redundant).
  • 2026-10-27Added 7 nearby-suburb phrase keywords to Massage Services - Auckland: "massage newmarket", "thai massage newmarket", "thai massage epsom", "massage epsom", "massage mount eden", "massage greenlane", "thai massage ellerslie" (Keyword Planner Auckland volume 170-880/month; Parnell skipped because of an existing negative) at the user's request ~06:00 Thai time.
  • 2026-10-26Added campaign-level negative keyword "happy hour" (phrase) at the user's request (search term "best thai massage with happy hour near me" had 1 click, THB 49)
  • 2026-10-26Added keyword "calista thai massage" (phrase) to Massage Services - Auckland to capture brand searches (status: not eligible - low search volume/under review) at the user's request

Time conversion

Google Ads data uses Thai time (GMT+7). Converted to New Zealand time: now (until 4 Apr 2027) +6 hours, afterwards +5 hours.