Google Ads Performance ReportAds Report

Calista Thai Massage • Search campaign - Auckland

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Selected period: 2026-10-07 → 2026-11-05

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ไทยEN
CampaignCalista Thai Massage - Search - AucklandEnabledToday: 2026-11-05Showing: 2026-10-07 → 2026-11-05
Needs attention

Running, but a few things should be tuned for better results.

In short

Cumulative results since the campaign startedAll-time totals from the first day to the selected date; they do not change with the date range.

Search words that work

Words that work29
Best word right nowcalista thai massage

See details per word ↓

Key metrics

Impressions
2,263
Times your ad was shown
Last 30-day trend▲ Rising
Clicks to website
218
People who clicked the ad to your site
Last 30-day trend▲ Rising
Click rate (CTR)
9.6%
Clicks ÷ impressions. Higher = ad matches intent
Last 30-day trend▲ Rising
Cost per click
฿37.29
Spend ÷ clicks
Last 30-day trend▲ Rising
Spend
฿8,129.73
Money actually spent (THB)
Last 30-day trend▲ Rising
Book Now clicks (interest)
57
People who pressed Book Now on the site
Last 30-day trend▲ Rising
Book Now rate per click
26.1%
Book Now clicks ÷ clicks
Last 30-day trend▲ Rising
Cost per Book Now click
฿142.63
Spend ÷ Book Now clicks
Last 30-day trend▲ Rising

Invalid clicks

Invalid clicks
0
Clicks Google filtered out as invalid (bots / accidental repeats); not charged
Last 30-day trendNo data yet
Invalid click rate
0.0%
Invalid ÷ (valid clicks + invalid)
Last 30-day trendNo data yet

Phone calls

Call Now clicks
1
People who tapped Call Now on the site after an ad click
Last 30-day trend▲ Rising
Call Now rate per click
0.5%
Call Now clicks ÷ clicks
Last 30-day trend▲ Rising
Cost per Call Now click
฿8,129.73
Spend ÷ Call Now clicks
Daily trendNo data yet

Where the calls came from (selected range)

Hour (NZ time)

10:001

Device

mobile1

Keyword

relaxing massage near me1

Performance by ad (selected range)

Ad (headlines)Impr.ClicksCostBookCallCost/call
Thai Massage Auckland | Remuera, Auckland | Book Your Massage Today
Massage Services - Auckland · #828384435051		1,689160฿5,975.18420—
Book Your Thai Massage Now | Book Online in Seconds | Reserve Your Massage Today
Massage Services - Auckland · #829703216577		53654฿2,019.98171฿2,020
Thai Massage Auckland | Remuera, Auckland | Book Your Massage Today
Thai Massage Near Me · #829714658795		374฿134.5710—

Where clicks came from (selected range)

City

ClicksBookCall
Auckland,Auckland,Auckland206601
Warkworth,Auckland100
Waiuku,Auckland100
Kumeu,Auckland000
Wellsford,Auckland000
Riverhead,Auckland000
Wainui,Auckland000
Whitford,Auckland000
Kingseat,Auckland000
Pukekohe000

Postal code

ClicksBookCall
1010,Auckland42100
2022,Auckland1050
1061,Auckland700
0632,Auckland501
1071,Auckland410
1072,Auckland410
2013,Auckland410
1011,Auckland410
1041,Auckland410
2014,Auckland410

From Google Ads (the user's actual location at click). Top 10 shown; per-area numbers are still too small to act on.

How reliable are these numbers218 / 20 clicks
Enough clicks for a first assessment.

Cumulative trend

Total clicks

People who clicked through, in total

Total spend

Money spent in total

Total Book Now clicks

People who pressed Book Now, in total

Cost per Book click (running)

Total spend ÷ total Book Now clicks; lower is better (0 until the first click).

Why so few impressions

Only 15 of 15 words have appeared. The rest probably do not have enough searches yet, so volume is low. No fault stopping the ads was found.

Test results and next steps

Results vs targets (cumulative)

Calculated from cumulative totals against the targets set at the start of the test

  • Cost per click (CPC)Lower is better
    ฿37.29Target ≤ ฿40
    Pass
  • Click rate (CTR)Does the ad match what people search?
    9.6%Target ≥ 5%
    Pass
  • Book Now rate per clickDoes the page make people want to book?
    26.1%Target ≥ 10%
    Pass

Recommended next steps

Based on cumulative totals since the campaign started

  1. Results pass the targets: consider scaling the test to gather more data, judged together with real bookings.

Daily budget (per day, not cumulative)

The budget set for each day, next to what was actually spent that day. "Possible maximum" is the most Google may spend on that day (up to 2x the daily budget when search demand is high); the monthly average stays within budget.

DateBudgetPossible max / daySpent
5 Nov · in progress฿550฿1,100฿251.69
4 Nov฿550฿1,100฿571.59
3 Nov฿550฿1,100฿583.04
2 Nov฿550฿1,100฿562.69
1 Nov฿300฿600฿315.24
31 Oct฿600฿1,200฿808.05
30 Oct฿600฿1,200฿991.63
29 Oct฿500฿1,000฿480.96
28 Oct฿700฿1,400฿807.64
27 Oct฿700฿1,400฿667.91

Daily results vs targets (separate from cumulative)

Each day is judged by the same targets. Use it to see how each day went; it does not decide the test (one day has few clicks, so it is often "Too early").

DateCPC (≤ ฿40)CTR (≥ 5%)Book rate (≥ 10%)
5 Nov฿35.96 Pass8.2% Pass0.0% Not yet
4 Nov฿63.51 Not yet11.5% Pass0.0% Not yet
3 Nov฿34.30 Pass10.2% Pass23.5% Pass
2 Nov฿35.17 Pass9.0% Pass37.5% Pass
1 Nov฿28.66 Pass10.6% Pass9.1% Not yet
31 Oct฿33.67 Pass13.4% Pass29.2% Pass
30 Oct฿38.14 Pass8.9% Pass34.6% Pass
29 Oct฿34.35 Pass8.3% Pass21.4% Pass
28 Oct฿36.71 Pass10.3% Pass18.2% Pass
27 Oct฿39.29 Pass8.7% Pass23.5% Pass

What to fix and what to do next

Needs fixing (by priority)

Keyword "couples massage" spent ฿221 with no booking interest
6 clicks, no Book Now or booking.
Do this: Check this keyword's Search terms; add negatives if off-target, or pause it if on-target but not working.

Working well (keep it)

Strong click rate 9.6%
People who see the ad click at a healthy rate; ad copy and keywords match.
Do this: Keep the current ad copy; avoid frequent edits.
Cost per click is in range ฿37
Within the guideline.
Best keywords: "thai massage remuera", "calista thai massage", "deep tissue massage auckland"
Click rate above 5%.
Do this: Use them as a guide for headlines and add similar terms.
Best hours for clicks (NZ time): 11:00, 14:00, 13:00
Customers search and click most at these times.
Do this: Collect two weeks of data before changing the schedule.

Notes and context

9 keywords have no impressions
Probably low search volume (e.g. hot stone 10-100 searches a month).
Do this: No rush, but if still unused after 30 days, merge or remove.
Searches that got clicks but no booking interest
  • "massage auckland" (4 clicks, ฿129)
  • "full body massage auckland" (4 clicks, ฿180)
  • "couples massage" (2 clicks, ฿76)
  • "foot massage near me" (2 clicks, ฿73)
  • "foot massage" (2 clicks, ฿75)
Do this: If a term is unrelated to your services, add it as a negative keyword right away.
7 ad edit(s) in the last 3 days
  • 4 Nov: Changed bidding from Maximize Conversions back to Maximize Clicks with a max CPC of THB 50 (budget unchange...
  • 3 Nov: Added 7 campaign-level phrase negative keywords: asmr, soapy, male to male, lymphatic, hilot, waiheke, dunedin
  • 3 Nov: Changed bid strategy from Maximize Clicks (with CPC cap) to Maximize Conversions at the user's request, 3 N...
  • 3 Nov: Added 3 phrase-match keywords to ad group Massage Services - Auckland at the user's request, 3 Nov 2026
  • 3 Nov: Added 3 phrase-match keywords to ad group Massage Services - Auckland at the user's request, 3 Nov 2026
  • and 2 more (see the change log)
Do this: Results after edits take time to build up; wait 2-3 days of data before concluding.

Running totals up to today

Daily clicks

People who clicked through to the website each day (impressions trend is in the cards above)

Daily spend

Bars = spend per day

Daily click rate (CTR)

Dashed line = 5% target (good)

Customer journey: from ad view to Book Now click

Shows where customers drop off the most

Saw the ad
2,263
Clicked to site
218
9.6%
Pressed Book Now
57
26.1%

Clicks by hour (New Zealand time)

Ads run 10:00–20:30 NZ time (04:00–14:30 Thai time inside Google Ads)

Devices people use to reach the ad

Bar = clicks; small text = CTR and cost per click (CPC) for each device

  • Mobile208 CTR 9.6% · CPC ฿35
  • Desktop10 CTR 18.5% · CPC ฿79
  • Tablet0 CTR 0.0% · CPC ฿0

Keywords with the most clicks

Longer bar = more clicks

217Clicks from keywords
฿37.31Average cost per click
9.6%Click rate (CTR)
57Book Now clicks
KeywordShare of clicksImpr.ClicksCTRCPCCostBook
  1. 1thai massagephrase474449.3%฿45฿1,989.2412
  2. 2relaxing massage near mephrase568376.5%฿37฿1,384.454
  3. 3relaxation massage aucklandphrase2912910.0%฿35฿1,011.562
  4. 4relaxation massagephrase202188.9%฿34฿608.014
  5. 5calista thai massageexact701825.7%฿33฿590.5112
  6. 6thai massage near meexact761013.2%฿29฿286.951
  7. 7calista thai massagephrase43818.6%฿34฿270.042
  8. 8couples massagephrase6968.7%฿37฿220.950
  9. 9couples massage aucklandphrase53611.3%฿37฿220.143
  10. 10deep tissue massage aucklandexact24520.8%฿37฿186.633

Details

Search words that work well

Words people searched before seeing and clicking the ad, ranked by how many pressed Book Now. Numbers are totals from the start of the campaign to the selected date.

1Total since start

KeywordClicksSpendBook clicksCost per Book clickResult
Total211฿7,874.6557฿138
calista thai massage18฿590.5112฿49Good
thai massage44฿1,989.2412฿173Good
relaxing massage near me37฿1,384.454฿346Good
relaxation massage18฿608.014฿152Good
thai massage remuera5฿166.194฿42Good
hot stone massage auckland2฿57.064฿14Good
couples massage auckland6฿220.143฿73Good
couples massage near me4฿137.403฿46Good
deep tissue massage auckland5฿186.633฿75Good
relaxation massage auckland29฿1,011.562฿506Good
2Daily view (only days with clicks or Book Now) — tap to open
DateKeywordImpr.ClicksSpendBook clicks
31 OctDay total (13)17324฿808.057
relaxation massage auckland364฿142.490
relaxing massage near me403฿104.820
relaxation massage213฿87.881
calista thai massage72฿79.901
couples massage near me42฿68.673
couples massage auckland102฿65.061
thai massage152฿64.110
couples massage61฿34.240
foot massage41฿33.680
calista thai massage61฿33.481
deep tissue massage51฿33.290
deep tissue massage auckland31฿31.510
thai massage near me161฿28.920
30 OctDay total (10)25226฿991.639
relaxation massage auckland487฿291.282
calista thai massage146฿189.604
relaxation massage433฿126.611
relaxing massage near me563฿116.470
thai massage near me142฿78.740
couples massage101฿44.500
thai massage remuera21฿39.541
couples massage auckland141฿39.541
thai massage451฿39.540
calista thai massage61฿25.810
29 OctDay total (6)10214฿480.963
relaxing massage near me604฿138.650
calista thai massage114฿137.071
thai massage near me163฿102.801
deep tissue massage auckland41฿34.531
couples massage near me71฿34.340
best thai massage in auckland41฿33.570
28 OctDay total (8)18421฿773.514
thai massage727฿261.971
relaxing massage near me786฿220.951
foot massage near me52฿75.810
calista thai massage92฿69.462
couples massage auckland71฿42.030
massage remuera61฿34.960
couples massage near me51฿34.390
deep tissue massage near me21฿33.940
27 OctDay total (5)7512฿485.954
thai massage536฿268.123
calista thai massage113฿88.581
deep tissue massage near me31฿48.380
foot massage near me61฿41.320
deep tissue massage auckland21฿39.551

What people actually searched

Search termImpr.ClicksSpendBook clicks
massage near me35024฿975.033
calista thai massage8424฿690.1715
thai massage near me10711฿341.412
calista thai376฿201.031
massage auckland494฿128.650
full body massage auckland174฿179.820
couples massage auckland303฿119.881
deep tissue massage auckland143฿129.123
couples massage282฿76.050
foot massage near me282฿72.850

Account and tracking status

Campaign status
Enabled
LIMITED
Ad status
Eligible (3 ads: Massage Services, new ad 28 Oct, Thai Massage Near Me)
Book Now tag (GTM)
✔ Working

Auto-pulled via Cloudflare Cron + Google Ads API (intra-day data may be partial; conversions = all_conversions for Book Now Click/Call Now Click only; balance, tag and ad status carried over)

Ad change log

  • 2026-10-27Set the campaign conversion goal to only "Outbound click" (Book Now Click) at the user's request ~06:34 Thai time: removed Appointment (Fresha) and phone-lead goals from the campaign (conversion actions were not deleted) because the Fresha tag is not set up yet.
  • 2026-10-27Changed bidding from Maximize Clicks (CPC cap THB 60) to Maximize Conversions (Book Now Click) at the user's request ~06:30 Thai time. Daily budget unchanged, no target CPA set; optimization score 73.4% -> 91%.
  • 2026-10-27Added campaign-level structured snippet (Service catalog): Traditional Thai, Relaxation, Deep Tissue, Foot, Aroma, Hot Stone, Couples Massage (pending review).
  • 2026-10-27Created new ad group "Thai Massage Near Me" (4 phrase keywords: thai massage near me, best thai massage near me, thai massage places near me, thai massage near me now) with its own RSA containing near-me headlines, pointing to /services, at the user's request; the original ad was not touched.
  • 2026-10-27Added 4 campaign-level callouts: Open 7 Days, Certified Thai Therapists, Book Online Today, Remuera, Auckland (pending review).

Time conversion

Google Ads data uses Thai time (GMT+7). Converted to New Zealand time: now (until 4 Apr 2027) +6 hours, afterwards +5 hours.