Calista Ads Report

CampaignCalista Thai Massage - Search - AucklandEnabledToday: 2026-11-05Showing: 2026-10-30 → 2026-11-05

Doing well

Overall results look good - keep the current approach.

In short

1Campaign status: Enabled (LIMITED)
2Enough data for a first assessment (211 clicks).
3The test review date has arrived.

Search words that work

Words that work30

Best word right nowcalista thai massage

See details per word ↓

Key metrics

Impressions

2,195

Times your ad was shown

Last 7-day trend▼ Falling

Clicks to website

211

People who clicked the ad to your site

Last 7-day trend▼ Falling

Click rate (CTR)

9.6%

Clicks ÷ impressions. Higher = ad matches intent

Last 7-day trend▼ Falling

Cost per click

฿37.34

Spend ÷ clicks

Last 7-day trend▼ Falling

Spend

฿7,878.04

Money actually spent (THB)

Last 7-day trend▼ Falling

Book Now clicks (interest)

People who pressed Book Now on the site

Last 7-day trend▼ Falling

Book Now rate per click

27.0%

Book Now clicks ÷ clicks

Last 7-day trend▼ Falling

Cost per Book Now click

฿138.21

Spend ÷ Book Now clicks

Last 7-day trend▲ Rising

Invalid clicks

Clicks Google filtered out as invalid (bots / accidental repeats); not charged

Last 7-day trendNo data yet

Invalid click rate

0.0%

Invalid ÷ (valid clicks + invalid)

Last 7-day trendNo data yet

Phone calls

Call Now clicks

People who tapped Call Now on the site after an ad click

Last 7-day trend● Steady

Call Now rate per click

0.5%

Call Now clicks ÷ clicks

Last 7-day trend● Steady

Cost per Call Now click

฿7,878.04

Spend ÷ Call Now clicks

Daily trendNo data yet

Where the calls came from (selected range)

Hour (NZ time)

10:00

Device

mobile

Keyword

relaxing massage near me

Performance by ad (selected range)

Ad (headlines)	Impr.	Clicks	Cost	Book	Call	Cost/call
Thai Massage Auckland \| Remuera, Auckland \| Book Your Massage Today Massage Services - Auckland · #828384435051	601	59	฿2,165.22	11	0	—
Book Your Thai Massage Now \| Book Online in Seconds \| Reserve Your Massage Today Massage Services - Auckland · #829703216577	408	43	฿1,635.25	16	1	฿1,635
Thai Massage Auckland \| Remuera, Auckland \| Book Your Massage Today Thai Massage Near Me · #829714658795	6	1	฿31.77	0	0	—

Where clicks came from (selected range)

City

	Clicks	Book	Call
Auckland,Auckland,Auckland	99	27	1
Warkworth,Auckland	1	0	0
Kumeu,Auckland	0	0	0
Whitford,Auckland	0	0	0
Kingseat,Auckland	0	0	0
Wellsford,Auckland	0	0	0
Pukekohe	0	0	0
Dairy Flat,Auckland	0	0	0
Riverhead,Auckland	0	0	0
Clevedon,Auckland	0	0	0

Postal code

	Clicks	Book	Call
1010,Auckland	24	6	0
2022,Auckland	6	4	0
1061,Auckland	2	0	0
2024,Auckland	2	1	0
1071,Auckland	2	1	0
1011,Auckland	2	0	0
2013,Auckland	2	1	0
1041,Auckland	2	0	0
2014,Auckland	2	0	0
0632,Auckland	1	0	1

From Google Ads (the user's actual location at click). Top 10 shown; per-area numbers are still too small to act on.

How reliable are these numbers211 / 20 clicks

Enough clicks for a first assessment.

Cumulative trend

Total clicks

People who clicked through, in total

211

Total spend

Money spent in total

฿7,878

Total Book Now clicks

People who pressed Book Now, in total

Cost per Book click (running)

Total spend ÷ total Book Now clicks; lower is better (0 until the first click).

฿138▲ max ฿663

Why so few impressions

Search words switched on7
Of those, have appeared7
Words paused0
Ad hours10:00–20:30 NZ time (04:00–14:30 Thai)
Latest data pull5 Nov, 05:30 Thai · 5 Nov, 11:30 NZ

Only 7 of 7 words have appeared. The rest probably do not have enough searches yet, so volume is low. No fault stopping the ads was found.

Test results and next steps

Results vs targets (cumulative)

Calculated from cumulative totals against the targets set at the start of the test

Cost per click (CPC)Lower is better
฿37.34Target ≤ ฿40
Pass
Click rate (CTR)Does the ad match what people search?
9.6%Target ≥ 5%
Pass
Book Now rate per clickDoes the page make people want to book?
27.0%Target ≥ 10%
Pass

Recommended next steps

Based on cumulative totals since the campaign started

Results pass the targets: consider scaling the test to gather more data, judged together with real bookings.

Daily budget (per day, not cumulative)

The budget set for each day, next to what was actually spent that day. "Possible maximum" is the most Google may spend on that day (up to 2x the daily budget when search demand is high); the monthly average stays within budget.

Date	Budget	Possible max / day	Spent
26 Oct	฿500	฿1,000	฿505.64
25 Oct	฿1,000	฿2,000	฿144.34
24 Oct	฿150	฿300	฿172.85
23 Oct	฿150	฿300	฿155.56
22 Oct	฿150	฿300	฿130.33
21 Oct	฿150	฿300	฿151.24
20 Oct	฿150	฿300	฿166.17
19 Oct	฿80	฿160	฿663.16

Daily results vs targets (separate from cumulative)

Each day is judged by the same targets. Use it to see how each day went; it does not decide the test (one day has few clicks, so it is often "Too early").

Date	CPC (≤ ฿40)	CTR (≥ 5%)	Book rate (≥ 10%)
5 Nov	— Too early	0.0% Too early	— Too early
4 Nov	฿63.51 Not yet	11.5% Pass	0.0% Not yet
3 Nov	฿34.30 Pass	10.2% Pass	23.5% Pass
2 Nov	฿35.17 Pass	9.0% Pass	37.5% Pass
1 Nov	฿28.66 Pass	10.6% Pass	9.1% Not yet
31 Oct	฿33.67 Pass	13.4% Pass	29.2% Pass
30 Oct	฿38.14 Pass	8.9% Pass	34.6% Pass
29 Oct	฿34.35 Pass	8.3% Pass	21.4% Pass
28 Oct	฿36.71 Pass	10.3% Pass	18.2% Pass
27 Oct	฿39.29 Pass	8.7% Pass	23.5% Pass

What to fix and what to do next

Needs fixing (by priority)

Nothing yet

Working well (keep it)

Strong click rate 9.6%

People who see the ad click at a healthy rate; ad copy and keywords match.

Do this: Keep the current ad copy; avoid frequent edits.

Cost per click is in range ฿37

Within the guideline.

Best keywords: "thai massage remuera", "calista thai massage", "deep tissue massage auckland"

Click rate above 5%.

Do this: Use them as a guide for headlines and add similar terms.

Best hours for clicks (NZ time): 14:00, 13:00, 11:00

Customers search and click most at these times.

Do this: Collect two weeks of data before changing the schedule.

Notes and context

9 keywords have no impressions

Probably low search volume (e.g. hot stone 10-100 searches a month).

Do this: No rush, but if still unused after 30 days, merge or remove.

Searches that got clicks but no booking interest

"massage auckland" (4 clicks, ฿129)
"full body massage auckland" (4 clicks, ฿180)
"foot massage near me" (2 clicks, ฿73)
"foot massage" (2 clicks, ฿75)
"chinese massage near me" (2 clicks, ฿40)

Do this: If a term is unrelated to your services, add it as a negative keyword right away.

7 ad edit(s) in the last 3 days

4 Nov: Changed bidding from Maximize Conversions back to Maximize Clicks with a max CPC of THB 50 (budget unchange...
3 Nov: Added 7 campaign-level phrase negative keywords: asmr, soapy, male to male, lymphatic, hilot, waiheke, dunedin
3 Nov: Changed bid strategy from Maximize Clicks (with CPC cap) to Maximize Conversions at the user's request, 3 N...
3 Nov: Added 3 phrase-match keywords to ad group Massage Services - Auckland at the user's request, 3 Nov 2026
3 Nov: Added 3 phrase-match keywords to ad group Massage Services - Auckland at the user's request, 3 Nov 2026
and 2 more (see the change log)

Do this: Results after edits take time to build up; wait 2-3 days of data before concluding.

Running totals up to today

Daily clicks

People who clicked through to the website each day (impressions trend is in the cards above)

Daily spend

Bars = spend per day

Daily click rate (CTR)

Dashed line = 5% target (good)

10%▼ 0%▲ max 15%

Customer journey: from ad view to Book Now click

Shows where customers drop off the most

Saw the ad

2,195

Clicked to site

211

9.6%

Pressed Book Now

27.0%

Clicks by hour (New Zealand time)

Ads run 10:00–20:30 NZ time (04:00–14:30 Thai time inside Google Ads)

Clicks to websiteImpressions

Devices people use to reach the ad

Bar = clicks; small text = CTR and cost per click (CPC) for each device

Mobile201 CTR 9.5% · CPC ฿35
Desktop10 CTR 18.5% · CPC ฿79
Tablet0 CTR 0.0% · CPC ฿0

Keywords with the most clicks

Longer bar = more clicks

103Clicks from keywords

฿37.21Average cost per click

10.1%Click rate (CTR)

27Book Now clicks

KeywordShare of clicksImpr.ClicksCTRCPCCostBook

1relaxation massage aucklandphrase209209.6%฿39฿772.202
2relaxing massage near mephrase198157.6%฿39฿588.952
3relaxation massagephrase1291310.1%฿36฿472.764
4thai massagephrase159106.3%฿33฿332.961
5calista thai massageexact361027.8%฿33฿3277
6couples massage aucklandphrase39615.4%฿37฿220.143
7thai massage near meexact48510.4%฿33฿163.341
8calista thai massagephrase30413.3%฿33฿132.971
9couples massagephrase28310.7%฿35฿105.570
10thai massage remueraphrase10330.0%฿36฿108.601

Details

Search words that work well

Words people searched before seeing and clicking the ad, ranked by how many pressed Book Now. Numbers are totals from the start of the campaign to the selected date.

1Total since start

Keyword	Clicks	Spend	Book clicks	Cost per Book click	Result
Total	210	฿7,843.91	57	฿138
calista thai massage	17	฿557.42	12	฿46	Good
thai massage	43	฿1,958.79	12	฿170	Good
relaxing massage near me	36	฿1,344.54	4	฿336	Good
relaxation massage	17	฿572.84	4	฿143	Good
thai massage remuera	5	฿166.19	4	฿42	Good
hot stone massage auckland	2	฿57.06	4	฿14	Good
couples massage auckland	6	฿220.14	3	฿73	Good
couples massage near me	4	฿137.40	3	฿46	Good
deep tissue massage auckland	5	฿186.63	3	฿75	Good
relaxation massage auckland	28	฿979.42	2	฿490	Good

2Daily view (only days with clicks or Book Now) — tap to open

Date	Keyword	Impr.	Clicks	Spend	Book clicks
4 Nov	Day total (6)	40	9	฿571.59	0
	relaxation massage auckland	16	3	฿161.07	0
	thai massage couples	1	2	฿157.68	0
	relaxing massage near me	12	1	฿82.72	0
	massage mount eden	2	1	฿70.50	0
	couples massage newmarket	1	1	฿52.49	0
	relaxation massage	8	1	฿47.13	0
3 Nov	Day total (9)	146	17	฿583.04	4
	relaxing massage near me	35	4	฿139.22	1
	thai massage	33	3	฿101.34	0
	relaxation massage	19	2	฿75.61	0
	couples massage auckland	5	2	฿74.26	0
	calista thai massage	10	2	฿73.68	0
	calista thai massage	5	1	฿36.19	1
	relaxation massage auckland	30	1	฿34.79	0
	thai massage open now	1	1	฿30.89	1
	thai massage near me	8	1	฿17.06	1
2 Nov	Day total (10)	149	16	฿562.69	6
	relaxation massage	25	3	฿104.71	2
	relaxation massage auckland	44	3	฿95.01	0
	relaxing massage near me	32	2	฿78	1
	thai massage	28	2	฿67.28	1
	couples massage auckland	6	1	฿41.28	1
	thai massage remuera	6	1	฿40.52	0
	thai massage near me	5	1	฿38.62	0
	massage greenlane	1	1	฿38.05	0
	thai massage newmarket	1	1	฿30.97	0
	hot stone massage auckland	1	1	฿28.25	1
1 Nov	Day total (8)	86	11	฿315.24	1
	relaxing massage near me	21	2	฿67.72	0
	thai massage	14	2	฿60.69	0
	relaxation massage auckland	31	2	฿47.56	0
	thai massage near me now	1	1	฿31.77	0
	relaxation massage	12	1	฿30.82	0
	thai massage remuera	1	1	฿28.54	0
	couples massage	2	1	฿26.83	0
	calista thai massage	4	1	฿21.31	1
31 Oct	Day total (13)	173	24	฿808.05	7
	relaxation massage auckland	36	4	฿142.49	0
	relaxing massage near me	40	3	฿104.82	0
	relaxation massage	21	3	฿87.88	1
	calista thai massage	7	2	฿79.90	1
	couples massage near me	4	2	฿68.67	3
	couples massage auckland	10	2	฿65.06	1
	thai massage	15	2	฿64.11	0
	couples massage	6	1	฿34.24	0
	foot massage	4	1	฿33.68	0
	calista thai massage	6	1	฿33.48	1
	deep tissue massage	5	1	฿33.29	0
	deep tissue massage auckland	3	1	฿31.51	0
	thai massage near me	16	1	฿28.92	0

What people actually searched

Search term	Impr.	Clicks	Spend	Book clicks
massage near me	139	10	฿416.67	2
calista thai massage	34	8	฿269.50	5
thai massage near me	47	5	฿163.34	1
calista thai	29	4	฿132.97	1
full body massage auckland	13	4	฿179.82	0
massage auckland	34	2	฿81.51	0
couples massage auckland	12	2	฿77.85	1
best couples massage auckland	2	2	฿71.55	1
sky city massage	1	2	฿61.64	1
thai massage for couples near me	1	2	฿157.68	0

Account and tracking status

Campaign status

Enabled

LIMITED

Ad status

Eligible (3 ads: Massage Services, new ad 28 Oct, Thai Massage Near Me)

Book Now tag (GTM)

✔ Working

Auto-pulled via Cloudflare Cron + Google Ads API (intra-day data may be partial; conversions = all_conversions for Book Now Click/Call Now Click only; balance, tag and ad status carried over)

Ad change log

2026-10-26Lowered the campaign daily budget from THB 1,000 to THB 500 at the user's request (so actual spend stays within ~THB 1,000/day, since Google may overspend up to 2x the daily budget)
2026-10-26Added keywords "best thai massage in auckland" (170 searches/month) and "aroma massage auckland" (140 searches/month), phrase match, to Massage Services - Auckland (checked in Keyword Planner; pending review) at the user's request
2026-10-26Lowered the max CPC bid limit of the Maximize Clicks strategy from THB 150 to THB 60 at the user's request
2026-10-26Added brand keyword [calista thai massage] (exact) to Massage Services - Auckland (pending review) at the user's request
2026-10-26Paused keyword "relaxation massage" (4 clicks, THB 100.08, no bookings) at the user's request

Time conversion

Google Ads data uses Thai time (GMT+7). Converted to New Zealand time: now (until 4 Apr 2027) +6 hours, afterwards +5 hours.

Google Ads Performance ReportAds Report

In short

Search words that work

Key metrics

Invalid clicks

Phone calls

Where the calls came from (selected range)

Hour (NZ time)

Device

Keyword

Performance by ad (selected range)

Where clicks came from (selected range)

City

Postal code

Cumulative trend

Total clicks

Total spend

Total Book Now clicks

Cost per Book click (running)

Why so few impressions

Test results and next steps

Results vs targets (cumulative)

Recommended next steps

Daily budget (per day, not cumulative)

Daily results vs targets (separate from cumulative)

What to fix and what to do next

Needs fixing (by priority)

Working well (keep it)

Notes and context

Running totals up to today

Daily clicks

Daily spend

Daily click rate (CTR)

Customer journey: from ad view to Book Now click

Clicks by hour (New Zealand time)

Devices people use to reach the ad

Keywords with the most clicks

Details

Search words that work well

1Total since start

What people actually searched

Account and tracking status

Ad change log

Time conversion